Marketing news – Page 13
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NewsWuka ad depicting menstrual blood cleared by ASA
The advert showed menstrual blood in the shower and a used tampon being thrown into a waste bin
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NewsM&S launches TV ad featuring top female football stars
England’s Chloe Kelly, Scotland’s Kirsty Smith, Wales’s Hayley Ladd and Northern Ireland’s Marissa Callaghan are among the top female players to appear
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NewsMüller launches major TV campaign and packaging change plans
The ad campaign focuses on the ’unique rituals’ consumers have when eating and drinking Müller products
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NewsAHDB CEO Tim Rycroft to step down later this year
Ex-FDF COO Rycroft said it was ‘the right time to leave’ after a two-year spell at the levy board
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News‘Twitter killer’ app Threads sees sign-ups from supermarkets and fmcg brands
The traditional big four supermarkets, as well as Aldi and Lidl, M&S, Waitrose, Iceland, Ocado and Co-op, have all joined the Threads platform since its launch last week
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NewsM&S products star in Ocado ad for first time
To date only Ocado own-label and branded goods have been called out in adverts from the online grocer
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NewsWaitrose banking on animal welfare standards to attract shoppers
Waitrose executives see the supermarket’s ethical and sustainability credentials as its key advantage compared to rival grocers
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NewsSustain launches campaign to tackle river pollution from livestock farming
Research by the charity revealed industrial farming produced the equivalent of 100 double-decker buses of animal waste per hour
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NewsM&S Food wins Grocer of the Year for the first time in its history
Ultimate accolade caps a great night in which M&S CEO Stuart Machin also received the coveted Grocer Cup
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NewsGrocer Gold Awards 2023: Technology initiative of the year
Nectar360 offers more relevant digital marketing
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NewsAsda launches influencer ‘content house’ in Yorkshire Dales
Ingredients are being delivered daily to the house directly from Asda
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NewsMondelez revamps Dairylea Lunchables with healthier recipe and new name
The range will now be called Lunchers, to align the product with the rest of the Dairylea snacking portfolio which includes Dunkers, Snackers and Filled Crackers
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NewsWaitrose doubles down on value with new marketing campaign
The strapline ‘New Lower Prices on hundreds of your favourites’ will feature prominently in the new campaign
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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NewsEvian to install on-court refillable water system at Wimbledon championships
Evian is aiming to plug its sustainability credentials via activity at this year’s tennis tournament in SW19
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NewsBig D shakes off ‘sexist’ image with ‘non-binary’ sci-fi makeover
‘We challenged our designer to serve Barbarella with non-binary vibes,’ said Big D chairman Luke Pagarani
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NewsPiccolo champions nutritional credentials in brand refresh
It has redeveloped its existing recipes, adding ‘super ingredients’ such as acerola cherry and flaxseed oil
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NewsProper Snacks rolls out limited-edition Barbie popcorn
The brand is offering shoppers over the age of 18 the chance to win a trip for two to California to coincide with Barbie’s release
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NewsAldi offering kids free sessions of Olympic and Paralympic sports
The discounter has also released the findings of a poll suggesting millions of children are at risk of missing out on sport in the cost of living crisis
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NewsPop-up grocer Raye to open seventh site, in tie-up with ice cream brand Araw
The pop-up includes an ice cream bar in addition to a 200-strong range of food, drink and wellness products