Marketing news – Page 14
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NewsUnilever teams up with Co-op in donating ‘essential’ items to FareShare
Unilever will donate one product to FareShare for every two selected products purchased from Co-op, spanning its household, personal care and food brands
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NewsArla ditches coloured milk bottle caps in plastic-saving move
It comes as Arla has also launched a first-ever original TV campaign for its overarching masterbrand
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NewsPip & Nut unveils new pack designs to highlight ‘quality’
The B Corp has added copy and illustrations to its labels to inform shoppers about its use of single-origin hi-oleic peanuts and Californian almonds
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NewsEvent catering marketplace Feast It rebrands and bags $8.5m funding
Togather – by diversifying into other categories – expects to double sales again this year
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NewsGetir rapped by ASA for promotion it couldn’t deliver on
The rapid grocer emailed all customers a £20 off promotion, even though only users in limited locations at certain times could redeem it
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NewsBol unveils £1m brand refresh in shift towards ‘lifestyle’ focus
The redesign aimed to help Bol stay ‘culturally connected with shoppers in an ever-saturated category’
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NewsTesco to revamp in-store bakery offering nationwide
It comes as Tesco looks to embark on a major reset of its stores, starting in September, with a focus on its fresh lineup
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NewsWeetabix partners with Disney on limited-edition cereals
The activity will be supported by in-store activations ‘to deliver an exciting shopper experience that drives sales’, said Weetabix
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NewsSpam launches TV campaign to attract younger shoppers
The ad was based on the insight that consumers were looking for quick meals that delivered on flavour and satisfaction, said Spam
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NewsTower Hamlets becomes latest local authority to ban HFSS advertising
The move follows the launch of the Healthier Food Advertising Policy, brought in across the Transport for London network in 2019
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NewsPeroni to kick off €20m European push for new Stile Capri lager
The campaign will be seen from Monday 5 June in the UK, Italy, Hungary and Romania
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NewsSainsbury’s donating to charity for each Inspired To Cook sale
Comic Relief will get 50p from every sale of a Sainsbury’s Inspired To Cook product over the next six weeks
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NewsOcado launches TV ad campaign for updated Price Promise
The Price Promise was revived in March, covering 10,000 products and including Clubcard deals
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NewsIceland launches half-term savings campaign
The initiative will run until 6 June and give customers access to a range of discounts
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NewsWall’s reformulates sausage rolls to reinforce quality and value
The recipe comprises premium cuts of pork shoulder and pork belly, seasoned with a secret blend of herbs and spices
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NewsThe Jolly Hog unveils first rebrand and OOH advertising
The Bristol-based business has updated its branding to promote its high-welfare and product quality credentials
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NewsCopella revamps packaging in bid to lure younger shoppers
The redesign forms part of a wider repositioning strategy to ‘maintain Copella’s share of growth by getting more and more people to love the brand’
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NewsWhite Claw preps for expansion with UK trademark applications
The US hard seltzer maker has applied to register three names with the Intellectual Property Office
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NewsMornflake focuses on sustainability with Mighty Oats relaunch
The oats now follow a ’rigorous lifecycle mapping process’ including carbon neutral milling, zero production waste, and 100% recyclable packaging
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NewsHousehold challenger Homethings appoints first head of brand
Pete Rosier will work alongside founders Tim Keaveney and Matt Aubrey to develop the fast-growing brand’s positioning and marketing strategy