Marketing news – Page 15
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The Jolly Hog unveils first rebrand and OOH advertising
The Bristol-based business has updated its branding to promote its high-welfare and product quality credentials
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Copella revamps packaging in bid to lure younger shoppers
The redesign forms part of a wider repositioning strategy to ‘maintain Copella’s share of growth by getting more and more people to love the brand’
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White Claw preps for expansion with UK trademark applications
The US hard seltzer maker has applied to register three names with the Intellectual Property Office
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Mornflake focuses on sustainability with Mighty Oats relaunch
The oats now follow a ’rigorous lifecycle mapping process’ including carbon neutral milling, zero production waste, and 100% recyclable packaging
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Household challenger Homethings appoints first head of brand
Pete Rosier will work alongside founders Tim Keaveney and Matt Aubrey to develop the fast-growing brand’s positioning and marketing strategy
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‘Alexa, open McCain’: audio ad urges listeners to ‘speak directly’ to brand
The ad is running on popular streaming channels including Spotify, Acast and Dax
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Sugro rebrands as it expands into new categories
The group has begun to focus on foodservice, catering, non-food and alcohol products alongside its traditional confectionery and impulse offering
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Frubes gets largest-ever marketing campaign for summer
The campaign is being backed with limited-edition packs, summer sampling, media and social support
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Morrisons brings back ‘More Reasons to Shop’ strapline
A major TV campaign will run for the next six weeks and will reach nearly half of UK adults on day one, said Morrisons
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Wolf Blass launches 0.5% abv Zero wine range
‘We recognise there is sizeable and growing demand for low & no products in the UK,’ said the brand
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AI-generated food images fool majority of UK consumers
Consumers were asked to look at photographs of prepared dishes at Eataly London, and AI-generated images of the same dishes created with DALL-E
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ASA to crack down on carbon offsetting claims
The watchdog will ramp up scrutiny of terms like ‘carbon neutral’ and ‘net zero’
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John Lewis appoints new creative agency Saatchi & Saatchi
Saatchi & Saatchi will lead advertising campaigns across the entire John Lewis Partnership from summer 2023
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Iceland Foods hides black cards worth a ‘year’s supply of frozen chicken’ in stores
The ‘Very Important Chick’ cards are aimed at ‘its shoppers – mums’, Iceland said
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DTC meat box provider Field & Flower launches rebrand
The rebrand built on founding principles with clearer messaging to help more people support free-range farmers, the brand said
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Leon co-founder John Vincent moves into influencer marketing
‘I think it could be quite a lot of fun,’ Vincent told The Grocer
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Heinz launches points-based loyalty scheme on DTC site
The scheme sees 10 ‘Beanz Pointz’ earned for every pound spent purchasing products from Heinz’s DTC site
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Comfort reformulates fabric conditioners to improve fragrance
The conditioners are being sold in 100% post-consumer recycled plastic bottles featuring updated designs
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ElfBar pulls all TikTok marketing after breaching ad rules
Imperial Tobacco raised complaint with Advertising Standards Authority over vape brand’s day-in-the-life ad
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BrewDog invests £7m in overhauling spirit brands
BrewDog’s now 11-strong spirits portfolio includes the redesigned LoneWolf gin brand, and new vodka and rum brands