Marketing news – Page 16
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NewsHeinz launches points-based loyalty scheme on DTC site
The scheme sees 10 ‘Beanz Pointz’ earned for every pound spent purchasing products from Heinz’s DTC site
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NewsComfort reformulates fabric conditioners to improve fragrance
The conditioners are being sold in 100% post-consumer recycled plastic bottles featuring updated designs
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NewsElfBar pulls all TikTok marketing after breaching ad rules
Imperial Tobacco raised complaint with Advertising Standards Authority over vape brand’s day-in-the-life ad
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NewsBrewDog invests £7m in overhauling spirit brands
BrewDog’s now 11-strong spirits portfolio includes the redesigned LoneWolf gin brand, and new vodka and rum brands
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NewsM&S launches new TV ad campaign with celebrity chef Tom Kerridge
Kerridge will visit six of the ‘M&S Select’ farms used by the retailer to source fresh produce
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NewsNestlé withdraws ‘nutritious’ claim in row with Henry Dimbleby over Kit Kat Cereal
Dimbleby, who stood down as a special government adviser in March over lack of action on reformulation, said marketing surrounding the product had been misleading
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NewsM&S sees online visibility increase thanks to TikTok boost
The increase in the retailer’s visibility metric sees it rank second only to Tesco, which saw its visibility increase by 6% in the past 12 months
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NewsChannel 4 gives Aldi’s Next Big Thing a second series
The first series ran for six weeks in October 2022 and saw 36 suppliers showcasing their products to Aldi UK buying MD Julie Ashfield
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NewsBrooklyn Pilsner named official beer of Glastonbury Festival
The deal will see Brooklyn Brewery’s premium ale served at on-site bars throughout the five-day event
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NewsFlorette launches £1m summer marketing campaign
The campaign includes a sponsorship of Food Network and a TV advertising campaign
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NewsJust Eat to switch entire corporate fleet to electric vehicles
The move is part of Just Eat Takeaway’s net zero target for its direct operations and will reduce its carbon emissions by up to 480 tonnes per year
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NewsCanned water brand Liquid Death makes UK debut
It currently has a nine-strong range in the US, comprising flavoured mineral waters, sparkling flavoured waters and iced teas
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NewsJohn Lewis Partnership appoints first ever cross-partnership loyalty chief
Emily Wells will lead the launch of a “new pan-partnership loyalty proposition” set to go live in 2024
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NewsShaken Udder launches first TV advertising campaign
The advert for the premium milkshake brand will air during Coronation Street and I’m A Celebrity South Africa
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NewsDolmio rolls out new pack designs and recipes
The rebrand will be supported by a digital and out-of-home campaign that will reach 84% of the UK’s adult population, according to Mars
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NewsUnilever and Superdrug battle hygiene poverty with donation push
Unilever will donate one Dove product to the Beauty Bank for every two bought in-store and online at Superdrug
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NewsBrewDog brings back controversial ‘gold’ can competition
It comes just three months after James Watt claimed he had paid almost £500,000 in compensation to previous winners
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NewsSainsbury’s launches value campaign across Local stores
The ‘Pocket Friendly Prices’ campaign is using new signage highlight value-tier household essentials
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NewsGodminster rebrands organic cheddar range
The new branding, which includes a new logo, packaging and product names, is inspired by the landscapes and legends of Wessex
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NewsScottish government ditches booze marketing clampdown
Retail leaders had warned shops could have been crippled by plans under a consultation launched in November