Marketing news – Page 17
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NewsEmmi brings Rachelli premium Italian desserts to UK
The brand will offer classic Italian recipes with a modern spin, said Emmi
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NewsCoca-Cola invites artists to create AI billboards
The competition follows Coca-Cola’s collaboration with a new global services alliance launched by Bain & Company and ChatGPT maker OpenAI in February
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NewsAustralian Vintage launches alcohol-free wine brand Not Guilty
The 0% abv wines were made for younger shoppers who didn’t ‘need to hide behind their decision to not drink alcohol’, said Not Guilty
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NewsYakult launches new fortified drink and larger packs
Yakult Plus is a fat-free fermented milk drink boosted with vitamin C
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NewsFish Said Fred launches oven-ready range into Tesco
The range includes a Cod Kyiv, Cheesy Smoked Haddock and Sea Bass Fillets with a Creamy Pesto Crumb
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NewsMolson Coors appoints Hannah Norbury as marketing director
Norbury has joined the business from her previous role as marketing director for Suntory Beverage & Food GB&I
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NewsRobinsons looks set to launch smoothies despite category decline
The Britvic brand has applied to register the name Robinsons Smoothie Shake as a trademark
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NewsActimel partners with Fortnite and streamer Vikkstar123
The brand features in the Zombie Hunter map on the game and gives players the chance to give their characters an extra shield potion
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NewsOrnua launches £1m marketing campaign for Pilgrims Choice cheese
The £1m six-month, TV-led campaign is designed to reinforce the taste credentials of the brand
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NewsKettle Chips launches Sriracha Mayo and Dill Pickle crisps
The brand is hoping to tempt ’adventurous’ shoppers with the launch of two trendy crisp flavours
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NewsRed Tractor appoints new head of communications and engagement
Ed Knight has joined from change communications specialist My Word Communications
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NewsMola and Pause add CBD soft drinks under novel foods exemption
It comes as thousands of CBD novel food applications are set to be validated by the FSA
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NewsGreen Cuisine partners with Team GB to make plant-based food more accessible
The brand will be supporting the team for a second time as it seeks to make plant-based foods more accessible
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NewsThe Real Milkshake Co secures Tesco and Asda listings amid rebrand
The dairy drinks brand will be in Tesco stores from early April and Asda stores later this year
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NewsMilk & More appoints chief customer officer to boost e-commerce team
Neil Borer will be tasked with driving brand awareness of the Müller-owned doorstep delivery service
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NewsItsu launches ‘game-changing’ frozen sweet bao buns
Two vegan variants – Chocolate and Salted Caramel – have rolled out to Tesco stores
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NewsWaitrose plans to play up supplier relationships with social media push
Waitrose has sought to emphasise its sourcing credentials in response to the cost of living crisis
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NewsBelazu unveils Mediterranean-inspired makeover for ingredients and condiments
Its labels’ have been given a sleeker, contemporary look with stylish typography and more white space
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NewsPeroni launches ‘lighter’ Capri lager to lure younger shoppers
The launch will be supported by a £3m campaign through summer
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NewsDoritos and Burger King team up for Whopper tortilla chips
The new tortilla chips tasted ‘deliciously close’ to BK’s flagship burger, said PepsiCo