Marketing news – Page 18
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NewsCBD brand Trip extends partnership with meditation app Calm
The deal sees Trip’s DTC customers receiving a free subscription to the premium version of the paid-for, top-ranking app
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NewsStrongbow unveils radical new look backed by £20m spend
It also sees the addition of a 4% abv Tropical variant
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NewsPoundland launches price comparison campaign
The variety discounter has been comparing its prices to those of Asda, Morrisons and Wilko on in-store posters
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NewsMondelez unveils new Philadelphia ad push that includes tie-up with Ritz
The Simply Better with Philadelphia campaign aims to showcase the versatility of the soft cheese brand and how it can ‘elevate’ meals
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NewsBabybel joins forces with Comic Relief for new fundraising push
This year’s partnership marks the 23rd year Babybel has supported Comic Relief, with 5p from every pack sold donated to the charity
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NewsSprite relaunches with new recipe to appeal to young adults
Both its original and Zero Sugar recipes have been reformulated to provide an ‘enhanced crisp lemon-lime flavour’
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NewsFlorette and Higgidy announce partnership to give shoppers better value
The partnership will include recipe inspiration and promotions to support consumers
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NewsWaitrose ends partnership with Heston Blumenthal
It marks the end of a 12-year partnership with one of the UK’s best-known chefs
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NewsHolland & Barrett delists CBD tea due to ‘faulty’ Trading Standards report
The retailer told Tea+ its CBD Tea had been pulled from sale and much of the stock quarantined in January
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NewsPlant-based meal kit brand Grubby partners with vegan cooking duo Bosh
The Bosh brand is made up of vegan cooks Henry Firth and Ian Theasby, who rose to fame on the back of their hugely popular YouTube channel
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NewsCawston Press teases launch of ‘Lilt replacement’ tropical drink
The brand revealed it was working on a Caribbean-style pop after Lilt’s axing met public backlash
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NewsJamie Laing, Huel, Meta and M&S among featured presenters at Gen Z conference
The Grocer’s action-packed Gen Z conference features exclusive research, well-known influencers, fascinating case studies and panel discussions on themes from recruitment to marketing
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NewsCoca-Cola to tap ChatGPT and DALL-E for AI-powered marketing
The drinks giant’s work with OpenAI’s tools will be done as a client of Bain & Company, which announced a global services alliance with OpenAI this week
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NewsHeinz teams up with Ed Sheeran to launch Tingly Ted’s hot sauce
Made from red jalapeno and capsicum chillies, the contain ‘fresh lemon notes, smoky flavours’ and a mix of herbs and spices
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News7up unveils first major brand refresh in seven years
The ‘vibrant’ new look will roll out next month, supported by a multichannel campaign
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NewsNutritional drinks brand Exalt partners with Tottenham Hotspur
Exalt makes around half of its sales through its own website, with 30% of that revenue coming via customer subscriptions
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NewsRoberts rebrands bakery range to highlight Cheshire provenance
It has unveiled a new logo featuring the bakery’s distinctive cooling towers, alongside a new ‘Raised in Cheshire’ strapline
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NewsRapid grocer Zapp strategy chief launches comms business for scale-ups
Ex-TechCrunch journalist and Zapp’s SVP of strategy, Steve O’Hear, has co-founded O’Hear & Co (OHC) with Rachael Brown
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NewsHuel rapped by ASA over ‘misleading’ money-saving claims
The watchdog investigated two separate issues raised with a paid-for Facebook ad and a page on the brand’s website
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NewsThe Deli Society adds AI to match shoppers with products
Consumers complete a ‘palate quiz’ to help the website match them with food and drink they will enjoy