Marketing news – Page 19
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NewsRSPCA Assured launches campaign to promote hen welfare this Pancake Day
The campaign is part of the organisation’s bid to back RSPCA Assured egg producers during bird flu restrictions
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NewsGü adds cocktail-inspired Mixology desserts trio
Billed as Gü’s ‘most grown-up range to date’, the desserts are part of an ‘ambitious’ NPD pipeline for 2023
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NewsLilt axed by Coca-Cola after nearly 50 years
The ‘totally tropical taste’ will be relaunched as Fanta Pineapple & Grapefruit
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NewsJohn West appoints Vikki Babb as new international marketing director
Babb, who has worked at the company since 2020, will take on overall responsibility for John West’s marketing
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NewsHolland & Barrett trains store staff as gut health advisors
The health and wellness retailer will also offer customers free one-to-one consultations through a newly created online hub
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NewsJohn Lewis starts hunt for new creative agency for first time in 14 years
Both accounts under review are currently held by the agency Adam&EveDDB
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NewsJohn West becomes official ‘protein partner’ of ParalympicsGB
The four-year partnership will cover the Paris 2024 Summer Paralympics and the Milan 2026 Winter Paralympics
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NewsVeganuary continues to boom as latest year breaks sign-up records
Celebrities have continued to be involved in the campaign, with Peter Andre and Diane Morgan, aka Philomena Cunk, among others involved this year
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NewsJubel teases BrewDog with ‘LooDog’ campaign at Twickenham
The fruity lager brand encouraged punters to throw BrewDog’s Black Heart stout down a loo in exchange for a cold can of Jubel
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NewsBritvic hires Munnawar Chishty as GB marketing director
Chishty has spent the past four years heading up Walgreen Boots Alliance’s global portfolio of beauty brands
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NewsBabycare startup Pura unveils Asda shelf signage made from recycled nappies
An estimated 7,220 used nappies were recycled to make the signage
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NewsSourdough gets first-ever code of practice from bakers’ association
The ABIM document sets out suggested definitions for the labelling and marketing of sourdough bread products
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NewsPrime drink lookalike disposable vapes hit convenience store shelves
It is understood the products are made in China and distributed from locations in Manchester and London
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NewsDTC homecare challenger Homethings revamps range to push sustainability
It includes the introduction of Mop, an on-pack cartoon mascot
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NewsCMA to crack down on food and drink greenwashing claims
The watchdog said it would “examine the accuracy of ‘green’ claims made about household essentials” such as food, toothpaste and laundry detergent
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NewsEllers Farm Distillery hires Jamie Munro as marketing manager
Munro will focus on developing brand positioning for the distillery in the UK and overseas
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NewsGen Z marketing conference programme unveiled by The Grocer
Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about how to win with gen Z in grocery
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NewsShaken Udder launches new packaging in major rebrand
The milkshake leader worked with brand consultancy Big Fish to develop the new packaging design to emphasise the premium nature of its range
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NewsBulldog launches AI tool to guide men on skincare products
Customers receive an in-depth skincare analysis, product recommendations and care tips
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NewsMagnum adds new flavours and vegan lines for 2023
It is launching two new Double flavours, Starchaser and Sunlover, as well as new additions to its Vegan and Minis multipack ranges