Marketing news – Page 2
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CMBC downplays Kronenbourg name in 1664 revamp
It comes after CMBC acquired the rights to the Kronenbourg brand last year
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Primula launches limited edition Cheddar & Chorizo variant
The new product begins with the ‘comforting familiarity of creamy cheddar cheese, followed by a delightful burst of chorizo’
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DTC startups in spat over Dragons’ Den April Fool’s ‘spoof’
The ads posted by ready meal brand Simmer, which ran on TikTok and Facebook, had been removed by the time of writing
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Dairylea launches Discovery Days with Trainline
The partnership will provide families with discounted train tickets
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M&S launching ‘biggest ever marketing campaign’, with Tom Kerridge
The new campaign will continue the ‘Farm to Foodhall’ theme of a series of M&S TV ads which ran last year featuring Kerridge
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Astonish teams up with TOWIE in two-series sponsorship deal
The latest activity follows the brand’s recent £1.3m TV campaign
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Shaken Udder launches a range of protein milkshakes
The shakes contain 20g of protein and are available in chocolate and strawberry flavours
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Surya Foods launches Greek-style mezze brand Trophi into Asda
The frozen range spans pastry snacks, gyros meal kits and kebabs
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Perkier reformulates snack bars and redesigns their packaging
The brand has increased the proportion of nuts and protein crispies in its snack bars to make them ‘crunchier and chewier’
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Yazoo launches £6m push for Thick n’ Creamy line
The brand’s biggest-ever ATL investment will run until 1 July
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UK Organic formed to spearhead revival of sector
The move has been prompted by the ‘urgent need for a fresh approach’ for the organic sector
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Weetabix launches £10m campaign to stem volume declines
The TV advert will air between Emmerdale and ITV News tonight (2 April)
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Cranswick petfood brand Vitalin launches first TV ad
The ad push represents a seven-figure investment in the brand by Cranswick, which also includes a packaging revamp
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Sainsbury’s campaign uses poetry to highlight ‘stigma’ of food poverty
The retailer has partnered with poet Yrsa Daley-Ward, who spoke to food club users in London
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Quorn unveils new product launches, pack designs and recipes
The meat-free brand has launched a new recipe for its Cocktail Sausages
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Asda agrees to avoid making ‘ambiguous’ green claims in new deal with CMA
The CMA signed an unprecedented deal with Asda, Asos and Boohoo following greenwashing concerns in the fashion sector
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Lynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
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‘Draconian’ Sheffield alcohol-free advert ban divides industry
The move prevents low/zero alcohol drinks from brands synonymous with alcohol from being promoted on authority-owned billboards
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Birds Eye adds trio of frozen pasta meals to Steamfresh lineup
The innovations responded to ‘high consumer demand for convenient, easy-to-cook, tasty and nutritious meals’, said Birds Eye
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Müller Yogurt & Desserts launches large Frijj cartons
Shoppers will be able to purchase 950ml cartons of Müller Frijj in fudge brownie and strawberry flavours