Marketing news – Page 20
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NewsEllers Farm Distillery hires Jamie Munro as marketing manager
Munro will focus on developing brand positioning for the distillery in the UK and overseas
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NewsGen Z marketing conference programme unveiled by The Grocer
Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about how to win with gen Z in grocery
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NewsShaken Udder launches new packaging in major rebrand
The milkshake leader worked with brand consultancy Big Fish to develop the new packaging design to emphasise the premium nature of its range
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NewsBulldog launches AI tool to guide men on skincare products
Customers receive an in-depth skincare analysis, product recommendations and care tips
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NewsMagnum adds new flavours and vegan lines for 2023
It is launching two new Double flavours, Starchaser and Sunlover, as well as new additions to its Vegan and Minis multipack ranges
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NewsCathedral City lands wider distribution for plant-based variant
According to the nation’s favourite cheese brand, the range has ‘gone down a storm with consumers’
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NewsKenyatte Nelson joins Co-op in new membership and customer role
Nelson joins from fashion retailer N Brown Group, where he has been chief brand officer since June 2019
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News£100 Prime cans convenience store unbanned from TikTok
TikTok said the removal of the account for violating its community guidelines had been a mistake
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NewsBrewDog CEO James Watt pays £500k to ‘solid gold’ beer can winners
‘I falsely thought the cans were made from solid gold when they were, indeed, only gold plated,’ said Watt
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NewsMcCain donates extra £300,000 to children’s charity in cost of living crisis
The donation is part of McCain and Family Fund’s existing partnership, which has already seen the brand pledge £1m up to 2023
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NewsTesco to expand digital screen network across 150 stores
The displays are equipped to feature animated content and visuals which Tesco said would contribute to in-store campaigns or exclusive product launches
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NewsMüller launches new Müllerlight campaign for January 2023
The campaign launched on 2 January and includes print and out-of-home advertising, point of sale, radio and PR
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NewsQuorn launches new marketing campaign for 2023
The campaign launched on 1 January and is set to reach millions of consumers across multiple platforms
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NewsSalmon brand Mowi to sponsor new ITV Gordon Ramsay show Next Level Chef
The salmon brand has invested in the TV show to grow its place as a fish brand and inspire UK consumers to cook with Scottish salmon
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NewsVitalite rebrands to push holistic health for Veganuary
The dairy-free spread wants to help shoppers focus on all-round holistic health
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NewsMorrisons set for marketing refresh with new ad agency
Leo Burnett will take over as Morrisons creative agency from Publicis.Poke
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NewsGlebe Farm launches ‘Love Thy Neighbour’ campaign for Christmas
The campaign marks the start of a longer-term programme to support grassroots initiatives in the brand’s home county of Cambridgeshire
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NewsThe Collective launches biggest marketing drive at the start of 2023
The promotion will launch on 2 January and see it increase the spend on its 2022 Masterbrand campaign by 50%
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NewsAHDB to bring back ‘We Eat Balanced’ red meat & dairy push for Christmas
Adverts featuring nine-year-old Nancy and her grandfather are set to reach over 32 million adults
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NewsM&S announces new behind-the-scenes Christmas documentary to air on ITV
Inside M&S at Christmas is set to air on 21 December at 9pm, and will give viewers insight into how the company’s food is made