Marketing news – Page 3
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NewsCauldron launches new products and packaging for veggie range
The launches come with the unveiling of a new look across its ten strong range of staple products
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NewsAldi ‘cheapest Christmas dinner’ ad misled, says watchdog
The ASA found the claims in a national newspaper ad to be misleading in a number of ways, after Sainsbury’s complained
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NewsActivia launches new gut health recipe and redesigned packs
The new recipe has been designed to support a healthy gut with calcium and a mix of live cultures
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NewsCJ Lang to use eco-friendly video walls at trade show
LED screens will replace traditional paper and vinyl marketing in a big push for sustainability
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NewsOnken launches Paddy McGuinness-fronted ad push
The integrated campaign will set out to help the nation make time to ‘feed their inner happiness’ with tongue-in-cheek content featuring McGuinness
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NewsPoundland to play up latest ranges in new TV ad campaign
Poundland wants shoppers who may not have visited in a while to come and see how much it has evolved
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NewsChocomel launches £5m marketing campaign
The milk drink brand has created a TV advert to raise brand awareness and increase penetration under the tagline ‘When Life Gives you Chocomel’
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NewsGousto launches Bluey-themed recipe range for families
The new range has been created in partnership with BBC Studios – which holds global merchandising rights for the show it co-commissioned with ABC Australia
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NewsYoung’s launches mini fish fillets into Chip Shop range
The mini fillets are coated in batter and available in the freezer aisle
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NewsPepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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NewsCookie dough brand Doughlicious unveils ‘vibrant’ packaging refresh
The new-look packs have started rolling into Doughlicious stockists globally
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NewsKerrygold explores power of connections in new advertising campaign
The multichannel campaign, ’May your table always be full’, is designed to explore the power of reconnecting with friends and family at mealtimes
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NewsRed meat requires ‘more inspiration’ to kick start sales, AHDB finds
Analysis from AHDB has found there is a need to re-engage shoppers in the red meat category in store and online
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NewsFlora unveils next iteration of its Skip the Cow campaign
The campaign, created by creative agency Pablo, will go live over the next 12 months with a hero TV advert, large scale OOH and digital plan
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NewsAldi Team GB sponsorship extended to 2032
The discounter has been the official supermarket of Team GB since 2015
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NewsOrnua Foods UK appoints new marketing director
Nicola Blackmore-Squires will be responsible for the development of “powerful and distinctive” positionings for Ornua’s brands
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NewsSt Austell Brewery unveils major brand refresh for Proper Job
The uplift was Proper Job’s first for six years, and its biggest ever, St Austell said
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NewsBirds Eye launches Mini Fish Fingers
The fish fingers will be available from March and are designed to tap into new meal occasions
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NewsDarren Blackhurst returns to Morrisons in Rami Baitiéh shake-up
Blackhurst will be covering for Rachel Eyre, who is going on maternity leave in the spring
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NewsCandy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok