Marketing news – Page 5
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Brothers Cider ditches ‘sweet’ flavours in major brand refresh
The refresh is Brothers’ biggest ever and first since 2018
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Noble Foods launches major Happy Egg Co campaign
The new advertising campaign spans primetime TV, radio and digital channels plus social media and OOH to reach 96% of families in the UK
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Asda’s savvy ‘nana’ campaign gets millions of hits as it backs discounter price match
Asda has already amassed over 4.3 million views on TikTok and Instagram
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Magnum combines sorbet and ice cream for ‘mood-inspired’ sticks
The launch is being backed by a £9m marketing push
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Amazon to offer free HelloFresh delivery for Prime members
HelloFresh stated the UK was in culinary ‘Groundhog Day’, hoping new Prime partnership will bump home cooks out of dinner ruts
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Emmi Caffè Latte unveils new look and biggest-ever summer campaign
The RTD coffee brand aims to attract new consumers to the category and ‘ride the wave of the surging iced coffee trend’
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Yeo Valley launches TV ad as part of multimillion-pound push
The organic dairy’s new campaign is called ‘Delicious is at the heart of everything we do’ and presents the journey from farm to fridge
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Peroni 0.0% switches allegiances with Ferrari Formula 1 tie-up
The partnership will be supported by ’significant investment’ from March
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Sprite removes labels in trial to aid recycling
Sprite’s lables are already recylable, but need to be separated from bottles during the process
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Activia launches gut health-focused campaign with Rachel Stevens
The Good Gut Guide campaign has been launched to educate shoppers on easy steps to support wellbeing, starting with the gut
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Fridge Raiders launches chicken Poppers snack
The high-protein chicken bites will be exclusively available in Tesco with wider availability nationwide from April
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Unilever brings TikTok cleaning trend to Asda in-store shoppers
The ‘disruptive’ activation sees interactive digital screens placed at the front of the store, on which shoppers can select their cleaning interest
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Nescafé looks to stem volume declines with ‘major’ rebrand
Nescafé is the instant category leader, but its volumes are down 10%
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Asda launches business unit covering loyalty, retail media, mobile and money
LS Eleven takes its name from the postcode of the supermarket’s Leeds head office
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Heinz Beanz ‘Free Dayz Out’ promotion ‘likely to mislead’ ASA rules
The on-pack promotion omitted ‘significant conditions’ according to the ASA
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M&S ramps up value message with price cuts and Status Quo TikTok push
M&S said its latest ‘Family Matters’ survey had found customers felt less optimistic about money over the next three months than in October
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Indie ‘maker’ brands join forces to champion emerging drinks categories
The Makers Alliance’s members have all pledged to eschew using flavourings of any kind and create their liquids in house
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Gherkin brand Mrs Elswood launches first TV ad
The £250k campaign aims to encourage home workers to add gherkins to their lunches
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The Collective launches Greek-style yoghurt pouches for adults
The new yoghurt pouch will be available in a Peach & Raspberry variant in Waitrose stores from next week
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Asda appoints new retail media network operator
Research by Boston Consulting Group suggests advertising on retailers’ owned channels offers “robust margins” of 70% to 90%