Marketing news – Page 8
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Justin King takes stake in influencer marketing platform Invyted
King joins Leon co-founder John Vincent, who is also an investor in the platform
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Tobacco giants are interfering more in health policy, says report
The UK has slumped from first place to 21st in a global ranking of countries for measures to stop the tobacco industry influencing public health policies
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Nespresso recruits David Beckham as brand partner
‘Golden Balls’ has joined George Clooney as an ambassador for the Nestlé-owned brand
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Amazon Fresh gears up for festive fight
The e-commerce giant’s UK grocery arm has introduced price cuts and an improved delivery slot booking experience
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Sprouts on pizza for Deliveroo Christmas ad 2023
The festive campaign suggests going crazy with the gravy and that Christmas Eve equals Cantonese in new ad
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Tesco launches first marketing campaign for rapid Whoosh service
The campaign involves three TV adverts where “young urbanites” remain “blissfully immersed in their happy places” thanks to the speedy arrival of their Whoosh delivery
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Drty overhauls RTD branding to downplay hard seltzer association
Drty is ditching the hard seltzer tag
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Brands and retailers collaborate on ISBA retail media standards framework
Goldman Sachs forecasts UK grocery retail media market value to hit £2bn by 2024
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Pensioners rediscover their youth in Amazon Christmas ad 2023
The advert will premiere tonight (6 November) during the first ad break of Coronation Street on ITV
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Kevin the Carrot returns for Wonka-themed Aldi Christmas ad
Just like Santa and Mariah Carey, Kevin the Carrot returns to our screens
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Power ballad singing oven gloves in Morrisons Christmas ad 2023
No Farmer Christmas in the Morrisons Christmas advert this year, instead featuring power ballad singing oven gloves
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Rick Astley brings the cheese in Sainsbury’s Christmas ad 2023
What does Santa eat for his Christmas dinner? Sainsbury’s seems to think a vegan beef Wellington
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Gosnells rebrands sparkling meads in bid to steal share from cider
Gosnells’ lower strength, fizzy meads are designed to be drunk like beer or cider
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Lidl puts toy donations at centre of 2023 Christmas ad
Lidl is hoping to capture the hearts of shoppers featuring an animated raccoon to highlight its childrens’ toy donation campaign
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Wrexham FC stars join Dawn French for M&S Food Christmas ad 2023
Dawn French is back with two new sidekicks voiced by Hollywood stars Rob McElhenney and Ryan Reynolds
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Graham Norton stars in Waitrose feelgood Christmas ad 2023
We learn Waitrose’s motto for a successful holiday party: ‘when the food’s good, everything’s good’
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HFSS promotion ban faces first rigorous test as IGD commissions landmark report
The moves comes a year on from the introduction of the government’s ban on promotions in prominent store locations, such as aisle ends
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Connie and Trevor return for Barbie-esque Argos Christmas ad
Piggybacking on the Barbie fever that swept the globe this year, Connie dons a pink sequin jumpsuit and her long blonde hair while dancing to Chic’s disco hit Le Freak
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Asda defrosts Michael Bublé for its 2023 Christmas ad
Mums everywhere will be delighted to see a festive Michael Bublé taking the lead role in Asda’s Christmas advert this year
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Superdrug launches retail media network
It is understood the retailer will soon begin working with brands on their campaign briefs