Marketing news – Page 9
-
News
‘Wholemeal’ 50/50 loaves may be instructed to relabel
Use of the word ’wholemeal in the naming or advertising’ of products that contain a blend of wheat flours is prohibited, according to Defra
-
News
Rapid grocer Gopuff runs 10p fruit & veg promotion
The fresh produce involved in the promotion is being supplied by Morrisons and Wholegood
-
News
THG backs Williams Racing in F1 sponsorship deal
The “multi-dimensional agreement” involves several THG brands sponsoring different aspects of the team
-
News
Asda raids Aldi marketing team again with Adam Zavalis hire
Zavalis will join the supermarket next month, reporting to Asda chief customer officer David Hills – Aldi’s former group marketing director
-
News
Wensleydale Creamery launches major rebrand to attract young consumers
The Yorkshire Dales-based cheesemaker has redesigned packaging for three of its lines
-
News
Public health experts call for B Corp to introduce nutritional criteria
They claim a B Corp certification can be a ‘health halo’ for babyfood brands, misleading parents
-
News
Co-op partners with LiveRamp to boost retail media offering
The society said brands using Co-op retail media would be able to “reduce their media waste
-
News
Princes launches £2m ‘Fish for Greatness’ tuna campaign
The campaign is designed to showcase the taste, nutritional benefits and responsible sourcing credentials of its tuna products
-
News
Home-cooked meal marketplace Cook My Grub changes name in rebrand
‘We want to establish ourselves as leader for world cuisines,’ the company says
-
News
This launches its first TV campaign starring food critic Grace Dent
The plant-based brand’s advert will air from today on ITV and ITVX, and shows Dent taking part in a pork sausage taste test
-
News
Oatly calls for climate labelling on all food and drink sold in UK
The campaign comes as new research has revealed 62% of the public are in favour of the introduction of carbon labelling on food and drink products
-
News
Liquid Death water ‘open to UK sourcing’ in the future
CEO Mike Cessario told The Grocer that in-market sourcing was part of Liquid Death’s ’long-term vision’
-
News
Le Rustique launches its first raclette product in the UK
The Savencia Fromage brand’s latest offering is made from mountain milk, with an eight-week ripening period on spruce boards
-
News
Amazon launches first own label advertising campaign
Campaign features new tagline: ‘Food too, who knew?’
-
News
Jamie Oliver and Tesco join forces for advertiser-funded programming
Oliver and Tesco will next week launch Jamie’s 5 Ingredient Meals on Channel 4, which they said was aimed at helping consumers buy less food in their weekly shops
-
News
Linda McCartney’s launches ‘best’ burger at Paris fashion show
The soya-based burger will hit the shelves of UK supermarkets in spring 2024 with a ‘mouth-watering, meaty texture’
-
News
Nectar 360 to double its network of digital screens in Sainsbury’s stores
It includes plans to launch a brand new network of digital advertising screens within Sainsbury’s stores
-
News
Veg Power partners with Aardman and Shaun the Sheep to inspire children to eat more veg
The two-year agreement has involved the creation of Shaun the Sheep branded resources across Veg Power projects
-
News
Waitrose ‘committed’ to offering more ‘dine in’ food concepts
It follows the launch of a new marketing campaign to promote Waitrose’s new Japan Menyū range
-
News
Weetabix plays up ‘home-grown’ wheat credentials with packaging refresh
The cereal giant has also launched a traceability website, allowing shoppers to find out more about its farms