Marketing news – Page 5
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Who Gives a Crap calls for end to 20% VAT on toilet tissue
The DTC brand has demanded the end to the “roll tax” in a submission to the Treasury
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Iceland to raise awareness of suicide with new signs in stores
The ’first of its kind’ partnership with CALM will see new messaging rolled out across Iceland stores aimed at signposting customers to mental health support
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Carte D’Or targets sofa snackers with 200ml mini tubs
The Mini Indulgence range has debuted with three ice cream variants
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Horlicks to make TV comeback with ‘not just for bedtime’ campaign
The brand is to launch a new month-long campaign via targeted ad platform AdSmart from Sky
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Sainsbury’s expands in-house marketing agency to drive efficiency
The expansion of Zest would enable “more efficient ways of working” to help deliver its ambitions, Sainsbury’s said
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Ex-footballers Matt Le Tissier and John Hartson rapped over Supreme CBD social media posts
Both former players offered their followers a discount on Supreme’s products but did not disclose they were being paid by the brand
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Poundland targets Sainsbury’s, Asda, B&M and Home Bargains in price comparison campaign
The campaign is claiming savings on leading brands such as Lurpak, Diet Coke, Radox and Domestos in a series of 20-second YouTube videos, each targeting a different retailer
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RSPCA Assured launches egg campaign ahead of Pancake Day
The campaign will run across YouTube, Instagram and Facebook to show RSPCA Assured eggs always come from well cared-for hens
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Sacla’ splashes £2m on multichannel marketing campaign
The ’light-hearted’ campaign is projected to be seen over 109 million times this year
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BrewDog accused of ‘ripping off’ gin brand with new tequila
Both bottles are similar in colour and design
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Jörd oat drink to be relaunched as Arla Jörd with packaging redesign
The plant-based brand will become an official Arla sub-brand this month and will see packaging updated to feature the Arla name
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Sugro launches e-loyalty ‘reward and recognition’ scheme
Members will be offered rewards for completing different tasks associated with participating brands
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Oatly highlights controversial ‘mis-steps’ in new Irish ad campaign
The brand had its advertising campaign “It’s Like Milk But Made For Humans” in Ireland and Northern Ireland banned by the Advertising Standards Authority of Ireland
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Rockstar Energy gets ‘dynamic’ rebrand in bid to halt decline
Volumes of Rockstar Energy fell by 22.5% last year
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Brothers Cider ditches ‘sweet’ flavours in major brand refresh
The refresh is Brothers’ biggest ever and first since 2018
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Noble Foods launches major Happy Egg Co campaign
The new advertising campaign spans primetime TV, radio and digital channels plus social media and OOH to reach 96% of families in the UK
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Asda’s savvy ‘nana’ campaign gets millions of hits as it backs discounter price match
Asda has already amassed over 4.3 million views on TikTok and Instagram
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Magnum combines sorbet and ice cream for ‘mood-inspired’ sticks
The launch is being backed by a £9m marketing push
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Amazon to offer free HelloFresh delivery for Prime members
HelloFresh stated the UK was in culinary ‘Groundhog Day’, hoping new Prime partnership will bump home cooks out of dinner ruts
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Emmi Caffè Latte unveils new look and biggest-ever summer campaign
The RTD coffee brand aims to attract new consumers to the category and ‘ride the wave of the surging iced coffee trend’