Marketing news – Page 7
-
News
Complaint over BrewDog Wingman Session IPA not upheld
BrewDog CEO James Watt claimed the brewer had spent over £50,000 defending itself against the complaint
-
News
Clipper Teas to invest more than £1m in new integrated campaign
The Ecotone UK-owned brand will press live on its largest campaign to date this week
-
News
Influencer recipe grocery shopping platform Cartd launches
The platform translates recipe videos into the featured constituent ingredients to create pre-built shopping baskets on its website
-
News
Aldi redesigns cider can as High Court considers Thatchers’ copycat claim
A judgement is due on 24 January on whether Aldi has been taking ‘unfair advantage’ of Thatchers’ brand reputation by copying elements of its Cloudy Lemon Cider can
-
News
Noble Foods redesigns The Happy Egg Co brand to focus on animal welfare
For the first time since 2018, the brand has seen a complete design overhaul, including the return of its brand promise ‘happy hens lay tasty eggs’
-
News
Aldi explores retail media network potential with ‘centre of excellence’
It is understood work on the retail media network is at an early stage, with the discounter recruiting media analysts and experts ahead of its “creation, launch and rollout”
-
News
Tesco launches biggest double Clubcard points promotion in a decade
The move will allow customers to double the value of rewards with more than 100 Clubcard partners
-
News
Asda becomes first supermarket to price match both Aldi and Lidl
Asda will price match Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17%
-
News
Lucky Saint launches ‘pop-up pub’ in Waitrose King’s Cross store
The pop-up will feature a pub quiz and a competition to win a Peloton bike
-
News
British Lion Eggs launches £1m campaign
The marketing programme will aim to deliver trust and inspiration messages
-
News
Premium gelato brand Remeo enlists Brand of Brothers to drive growth
The licensed branded ice cream supplier will be responsible for product development, sales, marketing and distribution of Remeo’s range
-
News
Iceland Foods brings back 1p veg online offer for Christmas
The popular online offer returns, but for the first time will include veg from Iceland’s new own label
-
News
Fry’s teams up with Aardman for Chicken Run-branded vegan nuggets
The launch will coincide with a new Chicken Run film and Veganuary
-
News
Unilever under CMA investigation for ‘overstating’ environmental claims
The CMA said an initial review uncovered ‘a range of concerning practices’ in Unilever’s marketing efforts
-
News
Meatless Farm calls on government to make COP matter
The plant-based producer has taken to the streets calling for ‘No More Hot Air’ to come out of the climate summit – challenging government to #MakeCOPMatter
-
News
Value cleaning brand Astonish invests £1.3m in TV push
The advert will be shown on ITV channels, premiering on 2 January and running until 24 March 2024
-
News
Noble Foods redesigns Freshlay Farms egg brand
Freshlay Farms will launch on 11 December in Tesco, Sainsbury’s, Asda and Co-op with newly packaged Golden Yolker eggs renowned for their deep rich yolks
-
News
Unilever and Accenture partner to ‘scale generative AI’
The work will commence at Unilever’s global AI R&D centre Horizon3 Labs, which opened in Toronto in November
-
News
The Good Crisp Company debuts free-from Pringles alternative in the UK
The launch is being supported by nascent fmcg consultancy Balloon Brand
-
News
Insane Grain backed by Harry Kane following TikTok push
For almost two months, the brand has been trying to catch Kane’s attention through a series of targeted TikTok posts