Marketing news – Page 8
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Investigation finds ‘blatant disregard’ for HFSS rules at some supermarkets
An investigation found that while most stores have been operating ‘within the spirit of the law’, others had been largely ignoring the rules
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Tesco quadruples number of digital screens in media rollout
The supermarket today announced it had installed its 1,800th screen, up from around 400 in March
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Procter & Gamble rapped by the ASA for ‘misleading’ incontinence ad
The advertising watchdog upheld two complaints made by Tena owner Essity
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Gordon’s unveils new brand positioning in bid to arrest sales slide
The campaign was ‘the biggest shift in the way Gordon’s is brought to life’ since 2016
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M&S ‘Team Romford’ bidding for Christmas number one again
‘Maybe This Christmas Time’ features visual merchandiser Jack Brooker singing and rapping, in a video which also showcases M&S food
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Northern Monk beers discontinued over Portman Group code violations
An anonymous complainant said one of the beers had appealed to their four-year-old child
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Gopuff launches ‘Apple Deals’ Black Friday campaign
Continuing the Black Friday theme, there will be further promotions in alcoholic apple drinks on what Gopuff is calling ‘Cider Monday’
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Co-op ditches Christmas ad in favour of community donation campaign
From today, the society is calling on shoppers to give “the gift of community spirit”
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Jump Ship Brewing launches legal challenge against BrewDog
Jump Ship claims to have first launched a beer called Shore Leave in 2022
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Estrella Galicia calls out ‘Span-ish’ imposters in new campaign
Estrella Galicia has been brewed in Spain since 1906
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Quality Street releases Christmas rap video starring John Barnes
The campaign aims to encourage shoppers to recycle their paper sweet wrappers
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Tesco launches Christmas advert during I’m a Celebrity premiere
Tesco to air its Christmas advert during the premiere of I’m at Celebrity Get Me Out of Here on ITV at 9pm
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Brew York overhauls core range with trio of new beers
Joining the brewery’s roster are a ‘modern’ hazy session IPA and a low alcohol pale
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Startups and challenger brands facing ‘exorbitant’ media charges
One supplier claimed they had been asked to spend £20k on a single Instagram post
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Justin King takes stake in influencer marketing platform Invyted
King joins Leon co-founder John Vincent, who is also an investor in the platform
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Tobacco giants are interfering more in health policy, says report
The UK has slumped from first place to 21st in a global ranking of countries for measures to stop the tobacco industry influencing public health policies
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Nespresso recruits David Beckham as brand partner
‘Golden Balls’ has joined George Clooney as an ambassador for the Nestlé-owned brand
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Amazon Fresh gears up for festive fight
The e-commerce giant’s UK grocery arm has introduced price cuts and an improved delivery slot booking experience
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Sprouts on pizza for Deliveroo Christmas ad 2023
The festive campaign suggests going crazy with the gravy and that Christmas Eve equals Cantonese in new ad
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Tesco launches first marketing campaign for rapid Whoosh service
The campaign involves three TV adverts where “young urbanites” remain “blissfully immersed in their happy places” thanks to the speedy arrival of their Whoosh delivery