Marketing news – Page 9
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Drty overhauls RTD branding to downplay hard seltzer association
Drty is ditching the hard seltzer tag
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Brands and retailers collaborate on ISBA retail media standards framework
Goldman Sachs forecasts UK grocery retail media market value to hit £2bn by 2024
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Pensioners rediscover their youth in Amazon Christmas ad 2023
The advert will premiere tonight (6 November) during the first ad break of Coronation Street on ITV
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Kevin the Carrot returns for Wonka-themed Aldi Christmas ad
Just like Santa and Mariah Carey, Kevin the Carrot returns to our screens
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Power ballad singing oven gloves in Morrisons Christmas ad 2023
No Farmer Christmas in the Morrisons Christmas advert this year, instead featuring power ballad singing oven gloves
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Rick Astley brings the cheese in Sainsbury’s Christmas ad 2023
What does Santa eat for his Christmas dinner? Sainsbury’s seems to think a vegan beef Wellington
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Gosnells rebrands sparkling meads in bid to steal share from cider
Gosnells’ lower strength, fizzy meads are designed to be drunk like beer or cider
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Lidl puts toy donations at centre of 2023 Christmas ad
Lidl is hoping to capture the hearts of shoppers featuring an animated raccoon to highlight its childrens’ toy donation campaign
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Wrexham FC stars join Dawn French for M&S Food Christmas ad 2023
Dawn French is back with two new sidekicks voiced by Hollywood stars Rob McElhenney and Ryan Reynolds
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Graham Norton stars in Waitrose feelgood Christmas ad 2023
We learn Waitrose’s motto for a successful holiday party: ‘when the food’s good, everything’s good’
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HFSS promotion ban faces first rigorous test as IGD commissions landmark report
The moves comes a year on from the introduction of the government’s ban on promotions in prominent store locations, such as aisle ends
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Connie and Trevor return for Barbie-esque Argos Christmas ad
Piggybacking on the Barbie fever that swept the globe this year, Connie dons a pink sequin jumpsuit and her long blonde hair while dancing to Chic’s disco hit Le Freak
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Asda defrosts Michael Bublé for its 2023 Christmas ad
Mums everywhere will be delighted to see a festive Michael Bublé taking the lead role in Asda’s Christmas advert this year
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Superdrug launches retail media network
It is understood the retailer will soon begin working with brands on their campaign briefs
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‘Wholemeal’ 50/50 loaves may be instructed to relabel
Use of the word ’wholemeal in the naming or advertising’ of products that contain a blend of wheat flours is prohibited, according to Defra
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Rapid grocer Gopuff runs 10p fruit & veg promotion
The fresh produce involved in the promotion is being supplied by Morrisons and Wholegood
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THG backs Williams Racing in F1 sponsorship deal
The “multi-dimensional agreement” involves several THG brands sponsoring different aspects of the team
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Asda raids Aldi marketing team again with Adam Zavalis hire
Zavalis will join the supermarket next month, reporting to Asda chief customer officer David Hills – Aldi’s former group marketing director
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Wensleydale Creamery launches major rebrand to attract young consumers
The Yorkshire Dales-based cheesemaker has redesigned packaging for three of its lines
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Public health experts call for B Corp to introduce nutritional criteria
They claim a B Corp certification can be a ‘health halo’ for babyfood brands, misleading parents