All Marketing articles
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NewsBurts Snacks reformulates crisps to make them HFSS-compliant
Lightly Sea Salted and Devon Roast Beef will be the first non-HFSS variants to hit shelves
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Comment & OpinionWhat’s in a name? Why the vegan vs plant-based label matters
The problem for consumers is that there is no widely agreed definition for ‘plant-based’ in the same way that there is for ‘vegan’, says Alexander Huntley, research and impact manager at The Vegan Society
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Promotional FeaturesBoost ice cream sales with smart POS
Heat up your ice-cream offer with modern POS solutions to make shopping the freezers simpler and save staff time and hassle on clean-up
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NewsExtra targets under-30s with premium chewing gum, Extra Plus
Extra Plus will debut with Chill, Hydro and Deep Clean
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NewsM&S invites vigilante food waste inspector for coffee after shocking social media exposé
The retailer told Food_waste_inspector it was ‘looking into everything you’ve posted’ and that it would ‘love to come and meet with you’
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Comment & OpinionMatcha’s gone mainstream: fmcg trends that will define 2026
says Adrian Teixeira-Porrescas, senior art director at Chuck Studios
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ProfilesMy food & drink job: Jacob Barrett, senior brand manager, Hooch
’There’s a real sense of culture in drinks brands, especially ones with heritage like Hooch and VK’
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NewsThe Happy Egg Co partners with Channel 4 to launch farming programme
Fronted by Clarkson’s Farm’s Harriet Cowan and comedian Jessica Knappett, the programme brings together ‘entertainment and education, shining a light on the care and expertise behind British free-range egg farming’
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NewsPooch & Mutt revamped to push support for ‘all breeds and needs’ of dogs
New packs feature colour-coding by range and variant, alongside front-of-pack functional benefits and hero ingredients
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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InterviewsAlex Brittain: Proper Snacks CEO betting big on fibremaxxing
Proper Snacks CEO Alex Brittain believes his brands have major advantages over rivals, and is using its uniquely creative set-up to help them make progress
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Comment & OpinionDeliveroo does drama as couple feast with bear
A backpacking couple shelter in a cave while a storm rages outside. Unfortunately, the cave is already occupied
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Analysis & FeaturesWhat should a GLP-1 range look like and which is best?
Retailer offerings trumpet a variety of claims about protein, fat and fibre levels, while some seem to simply be smaller portions
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Comment & OpinionM&S’s ‘bingate’ backlash shows double-edged sword of social media
This week an anonymous, vigilante bin-dipping west London man – known only as Food_waste_inspector_ – shone his torch on the mountain of perfectly edible, in-date food his local M&S was chucking out on the regular
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NewsDoritos, Belvita and Innocent facing bans under new government health score
Brands have expressed disappointment that ‘years of meticulous work’ will be undermined
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Comment & OpinionWhy 2026 is time to say goodbye to the plant-based aisle
Retailers should give meat-free food a fairer shot at long-term success by integrating it into how people actually shop and eat, says Elin Roberts is CEO at Better Nature
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NewsCarte D’Or unveils ‘unique’ Sundae tubs with separate crunchy topping
The patented tub design allows shoppers to customise their dessert
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NewsLeerdammer brings back ‘Incognito’ ad in £1m investment
Lactalis UK & Ireland, which owns the brand, said it would run across TV and BVOD throughout January and February before returning in September
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Comment & OpinionThe government’s new health proposals are hard to swallow
The proposals would be some of the biggest and most controversial moves to hit the industry on health in the past decade
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NewsHelloFresh sponsors Scouts’ Chef Badge
The meal kit provider helps Scouts ‘Be Prepared’ to make dinner