Marketing
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NewsIn-store marketing outperforms Snapchat ads in sales uplift
Traditional ads on gondola ends, shelves and in-store radio delivered an uplift 10 times higher than Snapchat ads…
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Interviews & Profiles
Snapchat explained: Q&A with Adrian King, head of CPG, Snap Inc
Can’t tell your filters from your lenses? We asked Adrian King, head of CPG, Snap Inc, for the key details fmcgs should know about the platform
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News
M&S to sponsor Britain's Got Talent in first TV tie-up
The campaign will showcase M&S’s family-friendly and value-focused food lines
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News
Dairy UK to revive spoof government ad campaign
It has recruited a consumer panel to pit dairy products against their vegan alternatives
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News
Flexitarian diets help egg sales climb past £1bn for first time
A desire to eat more healthily and cut down on meat consumption were key drivers for the increase, said British Lion
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Comment & Opinion
Retailers must share better data about grocery dotcom advertising
Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture
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Comment & Opinion
How multisensory experiences can influence shoppers' perception of food
Sight, sound, smell and touch provide valuable information to our brains about how tasty something is likely to be – a valuable lesson to brands carrying out sensory experiences, says Liz Richardson of HeyHuman
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News
Berry specialist Chambers plans snacking brand
The Fruitery brand is due to roll out its first product in May
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News
Black Farmer debuts first brand from incubator scheme
Smörgåsbord plans to bring a range of authentic Scandinavian products to the UK
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Comment & Opinion
Why the rise of functional brands is a key fmcg trend to watch
A new breed of culture curators is seeking to interact with, influence and co-create brand output, says Lisa Desforges, strategy director of B&B studio
