All Marketing articles
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Comment & OpinionDon’t let TikTok Shop be the turkey of your Christmas strategy
TikTok Shop demonstrates that discovery commerce demand is now large enough to shape holiday grocery outcomes, says Eva Liu, social commerce director at Samy
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Comment & OpinionEndless delays, moving goalposts: HFSS policy farce deepens
Having presided over this farcical mismanagement of the HFSS advertising restrictions, the government looks set to cause more chaos
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Comment & OpinionMcDonald’s Grinch lacks festive menace
The fast food version is truer to the original story than Asda’s attempt: it’s set in Whoville and the green guy has, initially at least, a bit of authentic malevolence about him
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NewsAd ban guidance published as row over HFSS brands continues
A third set of official guidance on the HFSS ad ban has been published by the Committee of Advertising Practice
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Comment & OpinionDoes the government’s babymilk action plan go far enough?
Retailers were quick to back Starmer’s announcement, but some health and early stage nutrition experts are arguing the government’s plans don’t go far enough
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NewsWKD splashes £10m on 30th birthday campaign amid sales declines
The investment marks a ‘bold new direction’ for WKD, says owner SHS Drinks
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NewsSupermarket loyalty discounts allowed on babymilk under government plan
Ministers will accept recommendations made by the CMA in February
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NewsFood brands ramp up out-of-home advertising spend as HFSS ad ban looms
McDonald’s, Unilever, KFC, Pepsico, Coca-Cola, Mars and Mondelez also feature among the biggest spenders on outdoor advertising last year
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NewsChristmas adverts matter to supermarket shoppers, research finds
A poll of 973 adults by The Harris Poll shows 71% of adults say it’s important that the supermarkets they shop with make a Christmas ad that makes them feel good about the brand
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ProfilesMy food & drink job: Georgia Woodward, senior brand manager, M&M’s
‘I really enjoyed working on our M&M’s Halloween creative campaign with Jedward’
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NewsWaitrose reunites Gavin & Stacey stars to solve Christmas food quandaries
The pair feature across six episodes in which they set out to help solve some of the nation’s most common Christmas quandaries with food
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Comment & OpinionWhat Prime and Pepsi AM tell us about the power of momentum
In a year when tens of thousands of new products launched but most failed to gain traction, the brands that grow are the ones that move. Kimberley Upton, head of effectiveness at Zeal, on why momentum will decide who wins in fmcg
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NewsChocolate haggis maker ditches purple packs following Cadbury dispute
In 2024, Simon Howie spoofed Cadbury with an ad that depicted a giant haggis playing the drums
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Comment & OpinionIce queen Sophie Ellis-Bextor shows up for Tia Maria
Pop star Sophie gets the espresso martinis in on a chilly night out
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Comment & OpinionWhy fmcg challenger brands must avoid cookie-cutter media
Marketing strategy must always be tailored to each brand’s unique circumstances, says MNC director Joe Benn
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NewsKevin and Katie tie the knot as Aldi closes its 2025 Christmas ad saga
The final instalment – airing from 6am on 27 November – picks up where the stag do chaos left off
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NewsMcDonald’s features The Grinch in 2025 Christmas ad and menu
The Dr Seuss-inspired advert sets the stage for the arrival of the new The Grinch Meal at McDonald’s
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NewsConsumer testing reveals best Christmas ad… and it’s not Waitrose
This year has been record-breaking for ad effectiveness, says System1
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NewsParfetts launches digital branded category zone with Red Bull
The new ‘Energy Zone’ brings together point-of-sale materials, best-practice planograms and category advice
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ProfilesMy food & drink job: Will Havercroft, brand & national account manager, Bio&Me
‘When you care about the impact your brand has, that passion really shines through in your work’