All Marketing articles
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Comment & OpinionEditor’s picks: meat woes, NPD, food fashion and Christmas ads
This afternoon, we celebrated over 200 standout products at The Grocer New Product & Packaging Awards. But all that doesn’t mean we’ve been resting on our laurels
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Comment & OpinionHFSS rules didn’t kill Christmas ads - they just invited fruit & veg to the party
Under new HFSS rules, retailers are proving festive magic doesn’t need sugar-coating
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NewsAldi’s Kevin the Carrot returns for chaotic stag do in 2025 Christmas ad
Kevin is stranded at the North Pole in nothing but a mankini after a stag do gone wrong. Will he get home in time for the wedding day?
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Analysis & FeaturesChristmas ads 2025: who’s king of the first non-HFSS festive ads?
Christmas ads came thick and fast this week, from Asda’s Grinch to John Lewis’s dewy-eyed 90s raver dad. But who did best? Our panel of judges decides
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Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?
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Comment & OpinionHFSS regulations mean brands must collaborate on culture
Brands whose portfolios lean on indulgence, snack culture or ‘treat’ positioning now face a fundamental marketing rethink, says Emma Wills, client services director at Seen Connects
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Comment & OpinionRicky Gervais tube ad stunt risks Dutch Barn becoming the brand that cried wolf
Dutch Barn is risking its reputation by pretending to have had adverts banned by authorities when no such clampdown has taken place
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NewsEx Iceland innovation chief launches exclusive brand licensing agency
Food Brands Now will work with other retailers, manufacturers and brands to launch and develop new products
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NewsBrewDog pokes fun at itself in new OOH campaign
Digital screens have appeared across London and Manchester featuring ’fake but believable’ stories about the brand
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NewsTesco monitoring shopper response to in-store digital screens
In a trial across several stores, the supermarket is measuring how many people come near the screens, how close they were to them, and how long they stayed there
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NewsJohn Lewis blends nostalgia and gifting in Christmas advert 2025
John Lewis’s Christmas ad is set to a reimagined version of Alison Limerick’s 1990s hit Where Love Lives
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NewsCoca-Cola runs AI-generated Christmas ad for second year
“This work is beyond just film creation – we all are taking a transformational leap into the future of creativity and technology.”
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NewsYoplait expands Yop range with Mango Pineapple variant
The flavour joins Strawberry and Raspberry and offers a ‘unique tropical fruit proposition’ to the dairy drinks category
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NewsArgos challenges toy-only perception in Christmas advert 2025
Argos has brought back mascots Connie and Trevor, joined by actor and comedian Simon Bird, reminding shoppers it offers more than toys
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NewsCo-op rolls out 1,000th front-of-store digital screen
The milestone gives Co-op ‘one of the largest digital advertising screen footprints of any UK grocery retailer’, it said
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NewsMorrisons celebrates farmers and suppliers in Christmas advert 2025
Morrisons is celebrating the farmers, bakers and food makers behind its festive range in its new Christmas campaign
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NewsBoots goes full fairytale for Christmas advert 2025
Boots’ Christmas ad stars a modern twist on Puss in Boots in a film that brings festive fairytale magic to the British high street
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NewsLidl swaps products for people in reflective Christmas ad 2025
Lidl has launched its 2025 Christmas campaign with a reflective advert told through the eyes of a young girl exploring what makes the festive season special
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NewsM&S brings back Dawn French fairy and Tom Kerridge for Christmas ad 2025
M&S has brought back its much-loved Fairy character for another dose of festive magic – this time set in a Christmas Eve traffic jam
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NewsJarlsberg teams up with The Devil Wears Prada musical
Jarlsberg has become the official cheese and sponsor of the musical, which has extended its run until 26 September 2026