All Marketing articles
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News
Unilever axes Marmite peanut butter to focus on ‘new innovations’
The spread made its supermarket debut in 2019 to much fanfare
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News
Upfield announces name change to Flora Food Group
The name change capitalises on the company’s longest-standing and most popular brand, Flora
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News
Richmond launches Extra Tasty Range with two sausage products
The products will launch exclusively across Tesco stores nationwide from 23 September
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News
ASA in clampdown on marketing of CBD to children
Two DTC retailers have been rebuked by the watchdog
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Comment & Opinion
What Gen Z students really want from grocery
Retailers seem to be hoping Gen Z will conform to the same shopping habits as our predecessors – but that isn’t going to wash, says Freddie Finlay, final-year Oxford University undergraduate and intern at The Category Management Company
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Comment & Opinion
Why the summer of sport wasn’t enough to boost grocery
Weather influences not just what we buy and how much – but also where we shop, says Alex Lawrence, senior strategic insight director at Circana
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News
Smirnoff Ice to roll out in single-serve cans with £1m push
The single-can format would help Smirnoff ‘connect with customers who seek both convenience and quality’
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Profiles
My organic food job: Alicia Madeley, marketing executive, Pip Organic
For Organic September, Alicia shares her hands-on approach to brand development and consumer engagement in the organic sector
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Comment & Opinion
Fast food is targeting youth, but local leaders have their hands tied
The government has proposed updates to the planning system that would allow local councils to restrict the opening of hot food takeaways near schools, says Katharine Jenner, director of Obesity Health Alliance
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Comment & Opinion
Morrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
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News
Junk food watershed and online ban set to come in from October 2025
The new Labour government yesterday promised it would take decisive action to tackle the obesity crisis, said there would be “no more delays”
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Comment & Opinion
How to break the rules of hiring – and attract the best talent
Creating new job titles attracts a broad range of impressive candidates, says Bold Bean Co’s Amelia Christie-Miller
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News
Young’s rebrands Chip Shop brand after period of growth
The pack design has been modernised with a new Chip Shop logo that incorporates the classic ‘chippy fork’
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News
Müller Yogurt & Desserts launches collaboration with Myprotein
The new Müller x Myprotein range has been designed to tap into potential growth in the market by meeting a surge in demand
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News
Darzi report calls for ‘bold action’ to regulate food industry on obesity
The report by the leading cancer surgeon and ex health minister today contrasts the lack of action taken by govenments to tackle obesity to the succession of interventions that have successfully slashed smoking rates
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News
Ocado launches new retail media offering, Ocado Ads
The launch of Ocado Ads comes as ad spend for the retail media industry is expected to pass £4bn in the UK this year
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News
Mars Wrigley rebrands ailing non-HFSS Triple Treat range
The range has been renamed to make it help shoppers ‘make informed choices’, according to Mars Wrigley
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News
Surf revamps laundry range with ‘mood boosting’ fragrances
The rollout will be supported by a £7m investment from this month
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Profiles
My organic food job: Harry Gerrard-Stevenson, social media manager, Mr Organic
For Organic September, social media manager Harry discusses how Mr Organic shares his values and vision on how to balance consumerism and the environment
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Comment & Opinion
Kit Kat helps modern office worker break free
Kit Kat and the concept of the ‘break’ are now so synonymous, the brand can afford to play with the concept