All Marketing articles
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InterviewsMegan Rossi and Jon Walsh: grocery’s odd couple on never selling out
Jon Walsh and Megan Rossi were told gut health was ‘too sciencey’ for the mass market. Today Bio&Me is in 50,000 stores and has global ambitions
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Comment & OpinionMcVitie’s ad celebrates brand’s central role in British life
McVitie’s flatters Brits as active, brave and brainy as it highlights its essential role
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NewsMumsnet: meal planning decision fatigue is biggest food concern
Desire for healthier easy meals is consistent across income brackets, according to new Mumsnet research shared at The Grocer Health Summit
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NewsThe Traitors launches ‘interactive’ food range into Iceland
The eight-strong range features a selection of bakery products, cheesy snacks and confectionary all inspired by the murder-mystery show fronted by Claudia Winkleman.
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NewsTurmeric Co founder calls for Great Britain Nutrition and Health Claims Register overhaul
Brands wishing to make health claims must ensure their product meets the specific usage conditions set out by the register
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NewsBrewDog rapped over ‘socially irresponsible’ Facebook adverts
The adverts showcased a ‘bottomless beer’ offer run by BrewDog which entitled consumers to 90 minutes of unlimited beer for just £19.95
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Comment & OpinionThe Grocer Health Summit: who’s to blame for obesity crisis?
In the days leading up to the summit, the significance of the occasion was rammed home by a series of major announcements and calls on health
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NewsMcVitie’s launches multimillion-pound masterbrand push
Central to the campaign is 60-second commercial ‘There’s only one that brings us together’
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NewsFormer health minister attacks food & drink industry over ‘tobacco-style’ tactics
James Bethell accused supermarkets and food manufacturers of using the same ‘deny, distract, and delay’ tactics used by the tobacco industry before governments finally cracked down on it with sweeping marketing bans
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NewsJose Cuervo accused of plagiarism over Inconvenience Store pop-up
Jose Cuervo supplier Proximo Spirits UK said the similarities were ‘a genuine coincidence’
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Analysis & FeaturesThe UK food & drink brands looking to crack America
The US has a reputation as a graveyard for UK brands. What can we learn from the success stories?
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WhitepapersHow to cater to the new functional consumer
Functional food has gone mainstream. In this new report, we reveal new consumer insight, emerging trends and practical strategies to help retailers and suppliers unlock the functional health opportunity.
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Comment & OpinionAbsent Stanley Tucci still makes an impression for Birra Moretti
We get a glimpse behind Adland’s curtains, witnessing the set-up of the perfect shot. But where’s Stanley?
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NewsCo-op takes aim at ‘big shop faff’ in new value push
It marks the latest development of its ‘Pop to Co-op’ campaign, which launched earlier this year in partnership with VCCP
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NewsAmazon launches ‘Amazown label’ campaign to raise awareness of fresh grocery delivery
It is the first time Amazon has ‘allowed their brand name to be usurped in service of an individual product’
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Comment & OpinionCategory is important but occasion is key for shoppers
If you’re looking for ways to grow it’s important to think about usage occasions, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhy Trip is betting big on the Kendall Jenner effect
With 277 million Instagram followers and genuine skin in the game, could Kendall Jenner be the catalyst that takes Trip from UK success story to global drinks powerhouse?
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NewsInfluencer food brand sycophants turn off audiences, research finds
Excessively recommending a food product was found to reduce organic social media view rates significantly
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NewsBoots launches major brand campaign including 60-second TV and cinema ad
The multi-channel campaign aims to inspire confidence in customers and capitalise on the level of trust enjoyed by the 177-year-old retailer
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Analysis & FeaturesThe growing concern over GLP-1 marketing to new mums
Online mumfluencers are dropping heavy hints about ‘medically supported weight loss’ – but doctors warn some adverts are ‘irresponsible’