All Marketing articles
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Comment & OpinionDolmio’s puppets thirst for likes in unamusing return
The accents have been dialled back a bit, but the puppets remain instantly recognisable
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NewsMagnum’s ice cream croissant hack goes viral
Created by the ice cream brand in 2023, the viral Magnum croissant trend surged in popularity during July and August
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NewsPoundstretcher boasts of 15 store openings in three months
It comes after Poundstretcher was granted rent reductions to zero on a number of existing stores
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NewsFree Domino’s pizza comes aboard at Preston Station for Euston-Stirling train passengers
Domino’s delivery drivers will come to the platform and hand a passenger’s pizza directly to Trainline ambassadors at Preston, who will then deliver it straight to their seat.
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NewsPoundland latest retailer to knock loyalty cards and ‘fake discounts’
Poundland has dubbed itself ‘the home of anti-silly prices’ in ads featuring a wrestler – the Poundland Pounder – tearing downs signs that say ‘fake discount’
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ProfilesMy food & drink job: Cait McNamara, social & community manager, Piccolo
‘Every experience teaches you something, even if it doesn’t feel like it at the time’
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Analysis & FeaturesBrand collaborations: what does a good tie-up look like?
With collabs ever more frequent, brands hoping to replicate recent successes must beware the pitfalls
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NewsAllwyn and Co-op celebrate £3bn raised for National Lottery good causes with new campaign
The campaign aims to highlight the impact that National Lottery funding can have on strengthening communities and improving wellbeing
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Comment & OpinionDo you have a strategy or just a shopping list?
Agreeing on the core problem to solve will take your strategy further than a long list of goals, says François Bazini, former CMO at Suntory Beverage & Food Europe
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ProfilesMy food & drink job: Charlotte Collins, brand manager, Pukka
‘Being an avid tea drinker and also being genuinely passionate about and a huge fan of Pukka’s products makes my job really rewarding’
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Category ReportWhy branded pizzas are flying in grocery
What’s the outlook for the big names in takeaway pizza? And how are grocery brands strengthening their foothold?
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NewsMarket-leading brand not top AI answer for majority of categories, analysis finds
In 28 of 40 categories analysed, the ‘most visible’ brand, according to ChatGPT, Claude and Gemini, was not the brand with the biggest market share in that category.
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NewsDash and La Vieille Ferme team up for co-branded rosé spritz kit launch
It is the third co-branded collaboration from Dash this year
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NewsThe Collective to launch NPD and first-ever TV campaign this autumn
A range of dessert yoghurts, dubbed Pudstars, will lead the charge for the businesses, created to ‘make every spoonful feel like a treat, without compromising on goodness’
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Analysis & FeaturesMouse & Grape: how London deli & wine bar became Cheesemonger of the Year
Mouse & Grape’s customers can buy cheese, wine and accompaniments to take home, or sit in for a cheeseboard and glass of wine
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Comment & OpinionJaffa Cakes rap: duo Pete & Bas add fuel to treat debate
Rap duo Peter Bowditch and Basil Bellgrave – both of whom are in their mid-70s - produce a fun effort for McVitie’s
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Comment & OpinionDairylea’s adventures are all in the mind
A Dairylea-fuelled kid demonstrates the power of imagination – but doesn’t get to have any real fun
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Comment & OpinionHFSS regulations prompt a switch from discount promos to hybrid advertising – and it’s working
New rules have required brands to create a compliant mix of brand and product adverts, the data suggests it’s working, says James Dunaj, partner success director at Circana
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NewsAllwyn doubles top scratchcard jackpot with new £4m game
The £10 ‘When it’s Gold Outside’ scratchcard, which lands in selected stores next month, offers 37 chances to win on each card
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Comment & OpinionWinners of new EU anti-greenwashing legislation will have proof behind their claims
As the ECGT Directive comes into effect in September, brands that can prove their environmental claims will pull ahead, says Jaclyn McCarthy, director of brand strategy at 1% for the Planet