All Marketing articles
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NewsRetail media tech firm collapses months after major Iceland Foods deal
Stratacache UK owes £12.9m to creditors
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NewsOn-pack promotions surge in popularity among UK shoppers
The popularity of on-pack promotions has surged, with 78% of shoppers now favouring them compared with 65% in 2024
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NewsLa Vieille Ferme advert banned for implying wine had ‘therapeutic qualities’
Under the CAP Code, alcohol advertisements are not allowed to imply alcohol has therapeutic qualities and must not portray alcohol as capable of changing mood
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Category ReportThe butter boom: how health and NPD are driving sales
As consumers turn their backs on UPFs, health-conscious shoppers are readopting butter as a cleaner label choice
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Category ReportButter growth in own label threatens brand dominance
Private label lines are faring better than branded ones. Own label value is up 11.6% on volumes that have risen 0.6%, while branded value is flat on volumes down 7.6%
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Category ReportFlavoured butters fly thanks to recipe content
Searches for flavoured butter on Ocado alone have increased 184% year on year
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Comment & OpinionThe backlash against Lidl’s loyalty revamp misses the point entirely
Lidl’s move to points may have frustrated shoppers, but the long-term logic is sound, says Sam Panzer, director of GTM strategy at Talon.One
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Category ReportHow retailer innovation is winning share in own label
Today’s own-label launches are designed to give even the most forward-thinking brands a run for their money
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Category ReportRetailers boost premium tiers to increase margins
Retailers at the higher end of the market, such as Waitrose and M&S, stand to benefit in own label
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NewsAsda bids to woo back shoppers with major range and store refresh
Allan Leighton is rolling the dice in an attempt to address Asda’s freefalling market share, by encouraging ‘those who shop elsewhere to choose Asda again’, the supermarket said
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NewsBeauty challenger P.Louise to make high street debut with Boots
The P. Louise range comprises more than 200 lines, including hero products Rumour Base, Cheek Of It Liquid Blush and Spoilt For Choice Cream Bronzer
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Comment & OpinionKnow your body: why Morrisons’ cancer campaign stands out
Morrisons wants shoppers to touch themselves in the shower. Could this be retail’s most effective cancer awareness campaign ever?
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NewsKerry Dairy rebrands to Kinisla alongside €300m investment
The name change combines the words kinship, to represent its people, and isla, meaning island, to represent Ireland’s natural resources
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NewsVK Squashka set for rebrand after falling foul of Portman Group rules
Four breaches were found of the Portman Group’s Code of Practice
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Comment & OpinionPrivate label is now leading the innovation charge
To avoid the private label transition from challenger to ruler, brands must sharpen their innovation game, says Jonny Forsyth, principal strategist, Mintel Food & Drink
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NewsThis launches western music video to mark Steak launch
The campaign is designed to mark the launch of its Fillet Steak and follows ‘Flint Flatiron’, a traditional cowboy
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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InterviewsHugh Fearnley-Whittingstall on fibre’s heroes and villains
Hugh Fearnley-Whittingstall’s new cookbook wants to teach shoppers how to maximise their fibre intake – without the pushy fare peddled by influencers
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Analysis & FeaturesGetting personal: the next frontier for supermarket loyalty schemes
AI is turning supermarket loyalty schemes from a ‘blunt instrument’ into a one-to-one marketing tool. But can retailers get the balance right?
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NewsCo-op launches national digital screen advertising proposition
Co-op’s network of more than 1,000 digital advertising screens on the front of its stores makes it the fourth-largest digital screen estate in the UK