Archive of all category reports – Page 23
-
Category ReportThe clean-eating BBQ: barbecue category report 2020
The time of the ‘dirty’ burger is over. Consumers are seeking out cleaner, more sustainable and more exotic fare for their BBQs
-
Category ReportThe rise and fall: bottled water category report 2020
Bottled water has crashed to earth after five years of solid growth. Can it, like Craig David, stage a comeback?
-
Category ReportMagic act: dairy drinks category report 2020
Dairy drinks are pulling tricks out of their hats to tempt ever more demanding shoppers, who are looking for multiple benefits
-
Category ReportDoctor’s orders: snack bars category report 2020
In the 1970s, Mars first claimed its bars helped you ‘work, rest and play’. Today, snack bars are rekindling those health associations
-
Category ReportThe bad guy: juices & smoothies category report 2020
While it may not be a poison apple, juice has become a villain thanks to a flurry of negative press. How is it fighting back?
-
Category ReportNever mind the weather: ice cream category report 2020
Last summer was a washout. But ice cream brands are beating the weatherman with premium propositions and on-trend innovation
-
Category ReportThe next margherita? Pizza category report 2020
A kiwifruit pizza may have caused outrage, but it’s on trend. Because consumers are lapping up healthier, vegan fare
-
Category ReportSmooth criminal: tobacco category report 2020
The smooth taste of menthol cigarettes will soon be illegal. How is big tobacco fighting back?
-
Category ReportScaring the giants: vaping category report 2020
Brits are ditching cigarettes in favour of specialist vaping devices. That’s got big tobacco running scared
-
Category ReportSpicing up babycare: infant care category report 2020
Socially conscious small brands are giving market leaders a serious run for their money
-
Category ReportMissing the mark: cooking sauces & meal kits category report 2020
Most of the major mults have reacted to the meals kits challenge with versions of their own. Why can’t they make them work?
-
Category ReportThe household evolution: household products category report 2020
It’s survival of the fittest in the price-led household market. As own label gains ground, brands are having to evolve to survive
-
Category ReportCull of the cartoons: cereals category report 2020
As Lidl, Aldi and Asda axe their cereal characters in the name of health, does this mean the days of the cute mascot are numbered?
-
Category ReportFancy that! Easter category report 2020
As Brits develop a taste for the finer things at Easter, it’s out with the standard shell egg and in with premium products
-
Category ReportDessert on toast: spreads category report 2020
Sweet treats aren’t just for pudding any more. Shoppers want an indulgent kick for breakfast, and sweet spreads are booming
-
Category ReportThe break-up: ready meals category report 2020
After years of happiness, Brits are falling out of love with ready meals
-
Category ReportHair is everything: haircare category report 2020
As Fleabag’s viral speech proves, hair is an emotive subject. Now brands are playing on that personal feeling to revitalise sales
-
Category ReportA superior serve: adult soft drinks category report 2019
Inspired by craft beer’s transformation, adult soft drinks and mixers are becoming more bespoke, adventurous – and pricey
-
Category ReportMeal deal or no deal? Food to go category report 2019
Poundland and B&M have swooped into meal deals with offers that undercut the mults. Can they win in this price-driven arena?
-
Category ReportThe cheese limbo: cheese category report 2019
How low can you go? That’s the burning question for cheese players as they fight ever-growing pressures on their margins