Category reports – Page 22
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Category ReportBig cheese: cheese category report 2020
Lockdown has seen cheese become massive in grocery, racking up more than £830m of sales in just 12 weeks. Who’s cashing in?
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Category ReportBaking out of boredom: Home baking category report 2020
Home baking sales have soared as Brits look to beat lockdown boredom. But will they soon start to tire of banana bread, too?
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Category ReportThe lockdown look: male grooming category report 2020
Men are ignoring their grooming during lockdown – and bushy beards are making a comeback. Shave brands have been hit hard
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Category ReportBare shelves: free-from category report 2020
Pre-lockdown panic buying pushed Brits to the free-from aisle in droves, leaving shelves naked for those with dietary requirements
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Category ReportThe Covid school lunch: kids’ lunches category report 2020
Concerns about hygiene, health and the future of free school meals may mean more kids return to class with packed lunches
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Category ReportBusiness lunch of the future? Adult lunchbox category report 2020
Lunchbox occasions were falling before Covid-19 reared its head. That looks set to change as wary workers head back to the office
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Category ReportDon’t try this at home: hygiene category report 2020
Phew! Brits have ignored Trump’s advice to inject bleach, but their cupboards are full of the stuff as they fight Covid-19 with cleaning
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Category ReportA fair future? Fairtrade category report 2020
Fairtrade products have boomed during the pandemic. But as a recession looms, will consumers continue to buy into ethics?
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Category ReportThe new night out? Big night in category report 2020
Stuck-at-home consumers are tiring of scratch cooking and looking to treat themselves. So which categories are benefiting?
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Category ReportDomestic energy: energy category report 2020
Shoppers are turning to energy drinks to help them concentrate on work, fuel up for home workouts and power through lockdown
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Category ReportHoliday in a bottle: oils category report 2020
Brits may not be jetting off to sunny climes any time soon, but a growing number are using oils to create holiday moments at home
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Category ReportThe new ice age: frozen foods category report 2020
Sales of frozen food shot up when lockdown was announced – and have remained high. So what challenges does this present?
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Category ReportDecisions, decisions… Healthy snacking category report 2020
Housebound Brits have a wealth of tasty snacks to choose from. What are better-for-you options doing to grab people’s attention
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Category ReportImmunity to your door: healthcare & supplements category report 2020
As the pandemic makes Brits ever more concerned about their health, a growing number are going online for a vitamin boost
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Category ReportMaking a meal of it: butters & spreads category report 2020
As lockdown changes Britain’s mealtime habits, butters, spreads & margarines are soaring
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Category ReportStrong choices: functional food category report 2020
Like Popeye, Brits in lockdown are opting for food that will boost their strength. But functional food and drink has come a long way since Olive Oyl’s main squeeze finally hung up his cap and pipe
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Category ReportBaffled bakers: bread & bakery products category report 2020
Higher – and erratic – demand for fresh bread products is the new normal for Britain’s bakers. How are they rising to the challenge?
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Category ReportEnd of an era? Soft drinks category report 2020
Coke has survived world wars and depressions. But it’s halted ads in the coronavirus pandemic – representing a sea change for soft drink
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Category ReportThe pandemic pantry: ambient & canned goods category report 2020
No-deal Brexit planning prepared many suppliers for a rocky road ahead. But the coronavirus outbreak saw shelves wiped clean
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Category ReportNetflix and crisps: crisps, nuts & bagged snacks category report 2020
Locked-down Brits are turning to the comfort of streaming services and snacks. So what has been the impact on sales?