By Adam Leyland2026-03-06T15:49:00
It’s extraordinary to consider that a brand once valued at £2bn was sold for around £40m. We’ve examined plans and prospects for the Scottish craft brewer under Tilray
It’s been another busy week on The Grocer.
On Monday the soap opera of BrewDog’s descent into administration came to a dramatic conclusion, with US-based Tilray Brands outbidding rivals C&C, Royal Unibrew and Royal Swinkels, as well as a bid from founder and ex-CEO James Watt. It’s extraordinary to consider that a brand once valued at £2bn was sold for around £40m. We’ve examined plans and prospects for the Scottish craft brewer under Tilray. And while attention has focused on the losses incurred by the 220,000 so-called ‘equity punk’ shareholders, we argue there’s not been enough attention on BrewDog employees in this punchy piece calling for greater recognition of – and compassion for – the humans behind the headlines.
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