Birds Eye is continuing its bid to put the Enjoy! frozen meals d颢cle behind it by demonstrating its continued commitment to what it does best.
The frozen foods specialist is launching two new fish cakes ­ smoked haddock, cheese & leek, and Thai Fish Cakes in light crispy batter.
Birds Eye said haddock was the second most popular fish to cod, according to Information Resources. And consumer research showed that the popularity of Thai was set to continue growing.
The new offerings, which each contain two fishcakes in 160g packs, will retail at 99p.