NPD news
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Cook launches into new category with range of frozen sauces
The new range will be sold at Cook stores nationwide
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Fresh Direct launches new mushroom-based meat alternative
The new product uses discarded mushroom stalks to recreate a meaty texture
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Malfy partners with Remeo to launch posh spritz-flavoured lolly
The lollies contain a serve of Malfy’s blood orange gin
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Kettle Chips adds chorizo and sour cream flavours
The duo are HFSS compliant and contain no artifiical flavourings
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The Tofoo Co launches two seitan SKUs with Temple of Seitan
Original Seitan, a chicken-flavoured seitan block, and Pepperoni Seitan, a smoky and spicy pepperoni alternative, will be available in retail in May
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Red Bull launches first ever fully sugar-free Pink edition
Citing NIQ data, Red Bull said sales of sugar-free energy drinks were up 24% in the past year
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Wildfarmed makes branded grocery debut with regenerative bread range
All the products are free from palm oil and fat, artificial preservatives and emulsifiers
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Trip ventures outside CBD with Mindful Blend soft drinks launch
The new products contain lion’s mane, magnesium, ashwagandha and L-theanine
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Pukka rolls out five new recipes including two new slices
The big chilled pie brand has launched a raft of new recipes, including all day breakfast pies and toastie slices
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Jeremy Clarkson’s Diddly Squat brand hits Amazon Fresh shelves
It is the first major listing for Clarkson’s brand
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Waitrose and Ottolenghi partner for new ingredients range
It’s Waitrose’s first major tie-up since it ended its partnership with Heston Blumenthal in 2023
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The Vegetarian Butcher enters fish alternative market with cod SKU
The plant-based brand has launched its Cod Almighty SKU into Sainsbury’s, Co-op and Ocado
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Northern Monk partners with Toast for Earth Day regenerative agriculture beer
Sixty per cent of the grain bill for the beer is regenerative agriculture malt from a single farm in Yorkshire
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Fruitella gets RTD treatment in latest retro launch from Manchester Drinks Co
The pouches are to roll into 670 B&M stores from 29 April
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Persil hires Usain Bolt to promote new ‘short-cycle’ detergent
Bolt will feature in a multimillion-pound campaign to promote Persil Wonder Wash from May
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The Cheeky Panda adds nine-pack of Natural Colour Bamboo Toilet Tissue
The new SKU is available now from The Cheeky Panda website at £36 for five – a total of 45 rolls
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Cadbury rolls out new non-HFSS snacking range
The new non-HFSS Cadbury range Brunch Light launches at the end of April
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Boost Drinks signals NPD rollout after logo and packaging refresh
The functional drinks brand will launch NPD and has updated its logo in what it calls a ‘dynamic’ brand refresh
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Mentos targets sharing market with new pack format
Mentos owner Perfetti Van Melle is targeted the “growing sharing opportunity” with two new pouch bag flavour launches.
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Tango takes Ice Blast into bottles in c-store exclusive launch
The launch would combine ‘bold flavours, striking colours and eye-catching packaging’, Tango maker Britvic said