NPD news – Page 8
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Foster’s targets moderate drinkers with ‘nostalgic’ 3% abv shandy
It comes after Foster’s discontinued its 2% abv Radler in 2020
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Lucozade unveils ‘Blucozade’ trio in first cross-category launch
It is the first time Lucozade has brought its sub-brands together for a single launch
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Fairburn’s Eggs launches first national speciality range into Asda
The first product to launch in the new range is the four-pack British Blue with eggs laid by flower-fed, rare-breed hens, bred exclusively by Fairburn’s
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Brothers Cider ditches ‘sweet’ flavours in major brand refresh
The refresh is Brothers’ biggest ever and first since 2018
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Sensations adds ‘classic’ crisps aimed at over-55s
Offering a ‘modern twist’ on traditional flavours, the crisps were ‘sure to be a hit with shoppers’, according to Walkers
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Trek teams up with Biscoff to launch co-branded protein bar
The bar contains soya protein isolate and a ‘generous layer’ of Biscoff spread, coated in vegan chocolate
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19 Crimes moves into spirits with spiced rum launch
The tropical tipple is aimed at ‘recruiting consumers into the world of rum’
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Waitrose relaunches food to go range as it targets category growth
Waitrose has extended the number of products available as part of its £5 meal deal, and refreshed packaging
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Sun Hee launches 20 Korean-inspired SKUs into Tesco
The range includes cooking sauces, udon noodle bowls and meal kits
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Warner’s Distillery debuts spirits range made from ‘rescued’ ingredients
The range has rolled exclusively into Tesco
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Absolut Vodka & Sprite RTD rolls out in the UK
The launch represents a third foray into alcohol in the UK for Coca-Cola
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Magnum combines sorbet and ice cream for ‘mood-inspired’ sticks
The launch is being backed by a £9m marketing push
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Holland & Barrett to launch own-label sports nutrition brand
It’s the latest in a swathe of NPD as part of a wider range review over the last 18 months
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Marmite teams up with Tayto to launch branded crisps range
It comes after Walkers discontinued its Marmite variant at the end of 2023
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Diageo prepares UK launch for ready-to-serve cocktail trio
The pre-mixed drinks will be sold in both bottle and can format from this spring
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Divine Chocolate launches pudding-inspired Dessert Bars
Three variants – Tiramisu, Bakewell and Cheesecake – will launch
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Rapper Aitch launches fizzy water brand Syps in Iceland
Aitch said he was inspired to launch Syps after struggling to overcome a ‘fizzy drink addiction’
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Kronenbourg 1664 Blanc to relaunch in UK following CMBC deal
CMBC acquired the UK rights to produce and distribute Kronenbourg in June
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Fridge Raiders launches chicken Poppers snack
The high-protein chicken bites will be exclusively available in Tesco with wider availability nationwide from April
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Theakston Brewery plans off-trade launch for 3.4% abv Quencher ale
Changes to alcohol duty offering a discount under 3.5% abv were introduced last August