Confectionery stalwart Walnut Whip is being given a contemporary feel with the introduction of a permanent new variation, Maple & Pecan. Available from Monday (March 11), the 92-year-old brand's trademark walnut makes way for a single pecan nut while the light whipped centre has the added flavour of maple. Targeted at the younger end of the brand's usual 25 to 44-year-old female audience, Nestlé said it was hoping to bring the "same contemporary luxury to confectionery as Häagen-Dazs has to ice cream". Sales communications manager Graham Walker said: "The new variant should bring new users to the brand." {{P&P }}

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