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Confectionery giant Cadbury is throwing its Roses stalwart into battle with Thorntons. The brand is moving into the premium arena for Christmas with a new Luxury Collection set to retail for £4.99. n Also new in...
Confectionery and biscuit stalwart Twix is being given a £7m revamp in a bid to boost flagging sales.The spend will include new packaging and TV ads to support the introduction of four new pack sizes next month, including a giant 28-finger...
Cadbury Trebor Bassett is putting sugar confectionery stalwart Refreshers into a gum format. It is also rolling out cola-flavoured Ghoulish Gums as part of an ongoing programme to update its Bassett's portfolio. Both new offerings carry an...
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