In the past year there were 943 million cauliflower occasions
Consumption has fallen 3% year-on-year
More than 50% is eaten by the over-45s
The most popular reasons for consumption are health concerns and as a favourite
Cauliflower consumption has fallen 3% year-on-year but is still up 3% compared with two years ago. More than one third is eaten on a Sunday as it is an integral part of a traditional Sunday roast. Cauliflower is commonly eaten with poultry (28%), beef (17%), pork (13%) and lamb (9%) and it was eaten with cheese sauce at 47 million occasions in the past year.
Cauliflower is heavily consumed at the evening meal accounting for about half of consumption, up 1%; 28% is eaten at lunch (down 5%) and 16% at teatime, up 8%.
The growth at teatime reflects more hectic lifestyles, with cauliflower meals convenient to prepare. The 45+ age group are the largest consumers, accounting for just over half of in-home consumption. This age group is in decline, but younger consumers are showing growth.
Young children (+18.6%) and males 17-24 (+30.3%) are showing the largest increases compared with the previous year. These rises are due to the attraction of cauliflower as a healthy meal component.
Cauliflower is chosen for health on 41.7% of occasions, which compares favourably with total vegetables, chosen for health on 34.1% of occasions. Other key reasons for cauliflower consumption are as a favourite and out of habit. Rory Partis, TNS Worldpanel
A traditional veg now seen as healthy and convenient