A scheme launched by a retailer six weeks ago to crack down on store crime has already led to two prosecutions.

Under its Crime Busters scheme, TJ Morris, which trades as Home Bargains, displays images of suspected shoplifters caught on CCTV in its shop windows and on its website.

A story in The Grocer about the scheme prompted "massive exposure" in the national press, said operations director Joe Morris. Since then, one man suspected of assaulting a member of staff had handed himself in to police, and a second man had received a jail sentence after being prosecuted for shoplifting. Information had also been received about other cases that were being investigated.

Shop theft costs TJ Morris, which has 190 stores in the north of England, £6m a year.

Morris said further posters would be displayed in store windows and added to the Crime Busters section of its website. The company has set up a confidential hotline and is offering rewards of up to £500 for information leading to an arrest and successful prosecution.

Members of the public supported the scheme, Morris said. "I have received a lot of emails from people congratulating us for taking action against shop theft."