While Asda has the largest range of products in the spirits category with 158 SKUs, only 13% are on promotion - no more than the average for the sector. Of these, almost a quarter were at risk during peak hours, although normal lines fared better with only 5% likely to go out of stock.
Sainsbury has the second-widest range of products in the category, with 12% on promotion. In terms of availability, it performs slightly better than average for normal lines, with 10% likely to go out of stock at peak times. Of promoted SKUs, the average number of lines were at risk.
While Somerfield’s product range was much smaller than its competitors’, it has the highest number of promoted lines, with 16% of SKUs on offer. Somerfield’s performance is one of the poorest in the sector for availability of both normal and promoted lines, with 14% and 19% respectively likely to go out of stock during peak shopping times.
With just under the average number of its lines in the category on promotion, Tesco performs slightly better than average for availability of normal lines, with 11% at risk. For promoted lines, though, Tesco’s performance is the best for the sector, with 15% of lines at risk of going out of stock.
Morrisons’ range is one of the smallest, although the number of lines on promotion is average. Morrisons also fares averagely in terms of availability for both promoted and non-promoted lines.
Morrisons’ Safeway stores, on the other hand, perform slightly better than average for availability of both promoted and normal lines, with 16% and 10% respectively at risk.