>>consumers and buyers give their views on the latest product launches
Product: Frozen mini viennoiserie
Company: Délifrance
Price: £1.89 for a bag of 10
Consumer’s verdict
Délifrance’s new range of frozen mini viennoiseries includes croissants, pains au chocolat and pains aux raisins, which can all be baked at home in 10 minutes
Belinda Bowen, Office Administrator, 24, Bristol
I was very excited to taste the range of frozen viennoiseries from Délifrance as I am a great fan of all things Continental.
I was not particular impressed with the packaging, a bit bland, but the product information and cooking instructions were good.
However, on tasting, the products did not disappoint. All three options were tasty and looked very appealing when baked.
My favourites were the pains aux raisins, which were especially creamy and delicious.
These are ideal to serve either as an afternoon snack or for brunch and I would not hesitate to buy again.
Score: 23/25
Buyer’s verdict
Valerie Aston, buying controller, Proudfoot
When first informed of this range, I was wondering what to expect. I was pleasantly surprised by the bright, colourful, Continental-looking packaging with clear product information and cooking instructions.
I tasted all the products available in the range. They all had a light, buttery texture and were full of flavour.
Due to changing trends and eating habits at breakfast, I am sure consumers would love the convenience of having frozen bakery products to hand that can be ready in 10 minutes.
This range should appeal to the indulgent added-value sector, as well as to customers requiring convenience.
Score: 22/25
Total score: 45/50
Product: Frozen mini viennoiserie
Company: Délifrance
Price: £1.89 for a bag of 10
Consumer’s verdict
Délifrance’s new range of frozen mini viennoiseries includes croissants, pains au chocolat and pains aux raisins, which can all be baked at home in 10 minutes
Belinda Bowen, Office Administrator, 24, Bristol
I was very excited to taste the range of frozen viennoiseries from Délifrance as I am a great fan of all things Continental.
I was not particular impressed with the packaging, a bit bland, but the product information and cooking instructions were good.
However, on tasting, the products did not disappoint. All three options were tasty and looked very appealing when baked.
My favourites were the pains aux raisins, which were especially creamy and delicious.
These are ideal to serve either as an afternoon snack or for brunch and I would not hesitate to buy again.
Score: 23/25
Buyer’s verdict
Valerie Aston, buying controller, Proudfoot
When first informed of this range, I was wondering what to expect. I was pleasantly surprised by the bright, colourful, Continental-looking packaging with clear product information and cooking instructions.
I tasted all the products available in the range. They all had a light, buttery texture and were full of flavour.
Due to changing trends and eating habits at breakfast, I am sure consumers would love the convenience of having frozen bakery products to hand that can be ready in 10 minutes.
This range should appeal to the indulgent added-value sector, as well as to customers requiring convenience.
Score: 22/25
Total score: 45/50
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