Adult chocolate sticks and tubs are the driving forces in the ice cream market, which is tapping into demand for healthy lines as well as luxurious ones
Despite the shift towards healthy eating and preference for low fat products, the ice cream market has grown in value sales by 4%, driven by adult chocolate sticks and half-litre to litre tubs. Tubs and blocks remain the largest component of the ice cream market at £337m, followed by adult chocolate sticks at £140m and children’s hand held, up by 4% to £116m.
Larger tubs are up 21.9%, while own label has grown 60% in this sector, driven by new premium brands, such as Iceland’s Extremely Creamy. Nestlé’s Rolo, Smarties, Mivvi and After Eight have also done well.
Wall’s Carte d’Or continues to lead with the launch of Carte d’Or Fruit & Fresh. The yogurt-based range has met demand for a healthier alternative, reaching £4.2m.
Sales of 451ml to half-litre tubs (predominantly luxury) have fallen 6.4%. This has largely been driven by a dramatic drop in sales of Cadbury and Mars, both of which have experienced falling distribution. Häagen-Dazs sales are down 10.7%, reflecting a change in promotional strategy. Ben & Jerry’s has grown 11.5%, helped by new flavour Karamel Sutra.
The Magnum stick continues to drive sales in adult chocolate sticks, which accounts for 15.8% of the market and has seen sales rise by 8.5%. Last year’s star the Malteser stick is down 6% and its heavily promoted 500ml tub is responsible for the 14.7% growth seen by the Maltesers brand.
Despite the shift towards healthy eating and preference for low fat products, the ice cream market has grown in value sales by 4%, driven by adult chocolate sticks and half-litre to litre tubs. Tubs and blocks remain the largest component of the ice cream market at £337m, followed by adult chocolate sticks at £140m and children’s hand held, up by 4% to £116m.
Larger tubs are up 21.9%, while own label has grown 60% in this sector, driven by new premium brands, such as Iceland’s Extremely Creamy. Nestlé’s Rolo, Smarties, Mivvi and After Eight have also done well.
Wall’s Carte d’Or continues to lead with the launch of Carte d’Or Fruit & Fresh. The yogurt-based range has met demand for a healthier alternative, reaching £4.2m.
Sales of 451ml to half-litre tubs (predominantly luxury) have fallen 6.4%. This has largely been driven by a dramatic drop in sales of Cadbury and Mars, both of which have experienced falling distribution. Häagen-Dazs sales are down 10.7%, reflecting a change in promotional strategy. Ben & Jerry’s has grown 11.5%, helped by new flavour Karamel Sutra.
The Magnum stick continues to drive sales in adult chocolate sticks, which accounts for 15.8% of the market and has seen sales rise by 8.5%. Last year’s star the Malteser stick is down 6% and its heavily promoted 500ml tub is responsible for the 14.7% growth seen by the Maltesers brand.
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