Category reports – Page 31
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Category ReportQuick draw: plant-based category report 2018
You have to be quick off the mark to win the battle for this ever-more influential consumer
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Category ReportBooze, the final frontier: alcoholic drinks category report 2018
Who are the next wave of disruptor brands going boldly where no one has gone before?
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Category ReportInternet influencers: petcare category report 2018
The rise of personalised, specialist petfood websites is becoming big business
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Category ReportWalkies 2.0: petcare technology category report 2018
A new raft of technology is fast changing the definition of a dog’s (and cat’s) life
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Category ReportSweet imposter: protein category report 2018
Next-gen sports nutrition is muscling in on sugary treats by promising far more
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Category ReportBring out the big guns: winter remedies category report 2018
Incidences of cold and flu tend to spike when the mercury falls and, as our winters get more severe, sales are growing
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Category ReportStar baking: cakes & biscuits category report 2018
If Paul Hollywood were to meet the latest wave of supermarket cakes, one of his famous handshakes might be on the cards
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Category ReportSpecialised delivery: toiletries category report 2018
This admittedly still niche direct-to-consumer concept is rapidly gaining ground
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Category ReportSmashing the scales: weight management category report 2018
Today’s health-conscious consumers are smashing up the scales in favour of a more general focus on wellbeing. Slimming is out, and wellness is in
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Category ReportYou're hired: sugar confectionery category report 2018
Apprentice winner Sweets in the City is one of many disruptors changing the market
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Category ReportScience against sugar: confectionery category report 2018
As sugar content comes under the microscope, confectioners are turning to science to find the alternative
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Category ReportThe halo effect: chocolate category report 2018
Ethical chocolate is suddenly all the rage. But can virtuous brands convince consumers their wares are worth a premium?
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Category ReportPlant powered: sports nutrition category report 2018
The market is awash with vegan NPD, extolling the health and environmental virtues of a plant-based diet
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Category ReportThe new mainstream? The Dairymen alternatives report 2018
As dairy alternative brands go mainstream and are stocked in chillers next to the sector’s giants, many mainstream players are moving in the opposite direction
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Category ReportThe new cash cow: The Dairymen milk report 2018
After years of commoditisation, brand owners are finally giving shoppers reason to value milk
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Category ReportDown & out? The Dairymen butters & spreads report 2018
Strange but true: branded butters & spreads now cost 32p per kg less than own label, following a year of rampant price inflation
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Category ReportWhisky revival: spirits category report 2018
Brits are quaffing whisky like there’s no tomorrow. And there’s nothing wee about the growth
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Category ReportNew lease of life: The Dairymen cheddar report 2018
Following a disastrous 2016/17 when sales crashed almost 10%, cheddar brands are back in the black
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Category ReportHow fromage went Franglais: Continental cheese report 2018
If imitation is the sincerest form of flattery, then British cheesemakers must have the hots for their Continental counterparts
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Category ReportThe great dairy space race: The Dairymen drinks report 2018
The race is on to claim valuable space in the chillers at the front of Britain’s c-stores and supermarkets