Sainsbury's is taking a leaf out of Sir Alan Sugar’s book by recruiting 350 apprentices for its meat, fish and bakery counters, with the aim of having one apprentice in every store by March 2010. Existing staff will have the chance to apply but store managers can choose to recruit from outside the business if necessary.

The retailer is also broadening its range of apprenticeships over the course of the year to include beers, wines & spirits and pharmacy. It took on 200 apprentices last year, but said it was boosting recruitment to ensure it had team leaders and store managers for the future.

“Sainsbury's apprentice scheme has been an incredible success since it was launched in 2006 so it is great that all main stores will now benefit,” said Gary Tovey, Sainsbury's ­qualifications and skills manager. “This is an ­excellent example of how Sainsbury's is investing in the future of its business and the development of colleagues at a time when many companies are cutting back.”

Apprentices on Sainsbury's programme combine learning butchery, baking or fishmongering alongside studying for an NVQ level two in retail, which is equivalent to gaining five GCSEs. The schemes last 15 months and cover areas including health and safety and customer service, while the apprentices continue to work in the store.