All Shopper trends articles – Page 2
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WebinarWATCH: How grocery can win big with sports partnerships
What makes for a successful sporting collaboration for brands and retailers? Watch our webinar on demand where our expert panel, including a former cricket superstar, reveal all!
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Promotional FeatureInterest from consumers in responsibly sourced seafood is growing
With consumers’ tastes and shopping habits evolving and sustainable sourcing, health and nutrition being crucial to their decision-making, find out how seafood meets these credentials – and how UK retailers can capitalise.
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WebinarWATCH: How can brands and retailers cater to the new empowered consumer?
Watch our webinar on demand as experts from Iceland, General Mills, Rude Health and Mastercard unpick the big consumer trends that are already shaping grocery in 2024.
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Promotional VideoWhat lies ahead for the Coca-Cola brand in 2024?
In this video, experts from The Coca-Cola Company take us behind the scenes of the soft drinks brand to explain why it leads GB’s soft drinks category and how it plans to stay ahead of the field in 2024.
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WhitepapersHow 10 food and drink brands are winning attention on TikTok
Discover how 10 food and drink brands have mastered TikTok to capture and hold audience attention. Unlock the secrets to their success in the latest report from The Goat Agency.
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Whitepapers4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.
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Promotional FeatureHow provenance and quality are influencing food and drink purchase decisions
With British consumers increasingly seeking reassurance and transparency on the origins and production of their food and drink, a study in Wales has highlighted how important this has become – and how it translates back down the chain to the country’s producers.
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WebinarWATCH: Navigating the ultra-processed food debate
Watch our webinar on demand for an in-depth discussion on the fast-evolving debate about ultra-processed foods as our panel of experts share their insights and dive into exclusive consumer data.
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Comment and OpinionMarks & Spencer, TikToks and a throwback hit
The concept apparently came from the shop floor, with M&S retail sales manager Jack Norbury submitting a request to CEO Stuart Machin for a song store teams could use on their TikTok accounts
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Promotional FeatureWhy education is key to tackling the oral health crisis of the nation
With NHS dentistry in the UK facing unprecedented levels of pressure, how can retailers help close the knowledge gap when it comes to shoppers’ oral health? We hear from Haleon on a new project in Tesco stores with this question in mind.
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Promotional FeatureHow to elevate your checkout experience
In an era where self-checkout is the retail norm, discover the keys to meeting shopper needs and creating a frictionless retail experience.
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Comment and OpinionHow consumers shopped food and drink in 2023
Own label and treat categories have been winners of the past year, says Rachel White, NIQ MD UK & Ireland
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Promotional VideoHow the alcoholic ready-to-drink category is growing
What’s the story of alcoholic ready-to-drink beverages in 2023? Find out how the category has evolved and why major brand players are tapping into this $39bn global business as it moves into 2024.
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Promotional FeatureHow brands can meet the call for sustainable packaging
With more manufacturers looking into innovation that will protect the environment, discover how brands can transform their approach with packaging solutions without losing their decorative touch.
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Promotional FeatureBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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Promotional FeatureWhy net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
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Promotional FeatureWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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Promotional FeatureTheft prevention: how to protect products, people and profits
With the number of cases of theft growing in the UK, how can grocery retailers protect their businesses and create a safer shopping environment for their staff and consumers?
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Promotional FeatureHow fmcg brands can recapture shoppers’ attention
Feverish competition for attention has made it harder than ever to cut through. Snapchat explains how to use experiences to create compelling marketing with better sales opportunities.
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WebinarWATCH: How will Brits cook at home in 2024?
Watch our webinar on demand to find out how brands and retailers can tap into Britain’s fast-changing home-cooking landscape. Register now for an in-depth discussion on the latest home-cooking trends with industry experts.
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