The tenth GRAMIA awards celebrated advertising campaigns of exceptional quality
The Grocer launched its first Grocery Advertising and Marketing Industry Awards (GRAMIAs) 10 years ago, and the success of the event has led to it becoming a landmark annual celebration of talent that is still going strong today.
The grocery retail market has grown to a staggering £115bn and marketers are now presented with a host of new channels to promote their messages, many of which are recognised as separate award categories at the GRAMIAs.
The awards were designed to recognise creative excellence across a range of media, including packaging, non-traditional media, TV & cinema, trade press and radio. Eight agencies were also awarded Golden GRAMIAs.
This year’s awards, sponsored overall by The Media Vehicle, attracted 400 people to the gala dinner at The Hilton in Park Lane, giving an indication of how popular the event has become for both the food and drink and advertising industries.
Lorraine Hendle, associate publisher of The Grocer, says: “On our tenth birthday, we have much to celebrate including positive industry figures indicating that advertising spend continues to rise.”
The awards were judged by a specially chosen panel of judges, chaired by Stephen Woodford, ceo, wcrs and president of IPA.
“This year the GRAMIA Award entries have been of exceptionally high quality, particularly in the traditional and the new media categories,” says Woodford.
The award categories were also enhanced by high levels of sponsorship, as this year the awards attracted more sponsors than ever before. These included top names such as The Media Vehicle as the overall sponsor, Pearl & Dean, who appropriately sponsored the TV & Cinema award, and fds Field Marketing, last year’s service & field marketing agency of the year.
The judging panel consisted of: Ray Barrett from Barrett Cernis, Andy Cheetham from Cheetham Bell JWT, John Howard from Danish Bacon & Meat Council, Fru Hazlitt from Yahoo!UK, Nick Hastings from Euro RSCG, Phil Georgiadis from Walker Media, Michael Peters from Identica Partnership, Scott Garrett from H J Heinz, Nick Wiszowaty from Freud Communications, Jim Thornton from Leo Burnett and Juliet Timms from Kendall Tarrant.
Agencies that won golden Gramias
Consumer Agency
J Walter Thompson
Recruitment agency
AND Advertising
Direct marketing agency
Proximity London
PR agency
Phipps PR
Service & Field marketing
Loewy Be
Non-traditional media agency
Grand Union
trade agency
Mercieca Communications
packaging agency
Ziggurat
And here they are, the overall winners in each Creative Award category - the most creative campaigns from the brightest and best media agencies working today...
Non-Traditional media, sponsored by The Media Vehicle
Winner: Pot Noodle
Pot Noodle beat off the competition to win the non-traditional media award with its campaign for the Seedy Sanchez flavour created by HHCL/Red Cell Advertising for Unilever Bestfoods. Packaging, sponsored by Waitrose
Winner: Jonathan Crisp
Jonathan Crisp’s innovative packaging features caricatures on a striking cream background and the slogan ‘Crisps for Snobs’. Created by Ziggurat for Jonathan Crisp.Radio, sponsored by Impulse Live
Winner: Batchelors Supernoodles
The judges went for the Batchelors Supernoodles ‘Super versus Average’ advert for this category, created by Delaney Lund Knox Warren & Partners.Outdoor, sponsored by Primesight
Winner: Pot Noodle
The Pot Noodle Seedy Sanchez campaign, created by HHCL/Red Cell Advertising, soared ahead of the competition to take top prize in the Outdoor Media category.PR, sponsored by Danone
Winner: Somerfield
Somerfield walked away with the Golden Award with its £10m Pound Taste Buds campaign, created by Phipps PR, that aimed to raise the profile of its wine range.National Press sponsored by William Reed Food & Drink Expo
Winner: John West Tuna
Gold in the National Press category went to John West Tuna for its ‘Straight to the Sea’ campaign created by Leo Burnett London for Heinz/John West Foods.recruitment, sponsored by www.GrocerJobs.co.uk
Winner: JD Wetherspoon
The judges were most impressed with JD Wetherspoon’s ‘Resignation Letter’ recruitment promotion created by AND Advertising.Direct Marketing, sponsored by Fds
Winner: Persil Washing Detergent Non-Bio
Persil was the clear winner for its ‘Bump & Bond Mother & Baby Programme’ direct marketing campaign, created by Proximity London for Lever Fabergé.TV & Cinema, sponsored by Pearl & Dean
Winner: Hellmann’s
‘The Big Dollop’ television advertising campaign created by Lowe for Unilever Bestfoods won a Golden GRAMIA for Hellmann’s for this category.Trade Press, sponsored by The Grocer
Winner: Bacardi Breezer
Bacardi Breezer’s colourful ‘See More Of The Flavour’ campaign, created by Mercieca Communications for Bacardi-Martini, was the Golden winner in the Trade Press category.
The Grocer launched its first Grocery Advertising and Marketing Industry Awards (GRAMIAs) 10 years ago, and the success of the event has led to it becoming a landmark annual celebration of talent that is still going strong today.
The grocery retail market has grown to a staggering £115bn and marketers are now presented with a host of new channels to promote their messages, many of which are recognised as separate award categories at the GRAMIAs.
The awards were designed to recognise creative excellence across a range of media, including packaging, non-traditional media, TV & cinema, trade press and radio. Eight agencies were also awarded Golden GRAMIAs.
This year’s awards, sponsored overall by The Media Vehicle, attracted 400 people to the gala dinner at The Hilton in Park Lane, giving an indication of how popular the event has become for both the food and drink and advertising industries.
Lorraine Hendle, associate publisher of The Grocer, says: “On our tenth birthday, we have much to celebrate including positive industry figures indicating that advertising spend continues to rise.”
The awards were judged by a specially chosen panel of judges, chaired by Stephen Woodford, ceo, wcrs and president of IPA.
“This year the GRAMIA Award entries have been of exceptionally high quality, particularly in the traditional and the new media categories,” says Woodford.
The award categories were also enhanced by high levels of sponsorship, as this year the awards attracted more sponsors than ever before. These included top names such as The Media Vehicle as the overall sponsor, Pearl & Dean, who appropriately sponsored the TV & Cinema award, and fds Field Marketing, last year’s service & field marketing agency of the year.
The judging panel consisted of: Ray Barrett from Barrett Cernis, Andy Cheetham from Cheetham Bell JWT, John Howard from Danish Bacon & Meat Council, Fru Hazlitt from Yahoo!UK, Nick Hastings from Euro RSCG, Phil Georgiadis from Walker Media, Michael Peters from Identica Partnership, Scott Garrett from H J Heinz, Nick Wiszowaty from Freud Communications, Jim Thornton from Leo Burnett and Juliet Timms from Kendall Tarrant.
Agencies that won golden Gramias
Consumer Agency
J Walter Thompson
Recruitment agency
AND Advertising
Direct marketing agency
Proximity London
PR agency
Phipps PR
Service & Field marketing
Loewy Be
Non-traditional media agency
Grand Union
trade agency
Mercieca Communications
packaging agency
Ziggurat
And here they are, the overall winners in each Creative Award category - the most creative campaigns from the brightest and best media agencies working today...
Non-Traditional media, sponsored by The Media Vehicle
Winner: Pot Noodle
Pot Noodle beat off the competition to win the non-traditional media award with its campaign for the Seedy Sanchez flavour created by HHCL/Red Cell Advertising for Unilever Bestfoods. Packaging, sponsored by Waitrose
Winner: Jonathan Crisp
Jonathan Crisp’s innovative packaging features caricatures on a striking cream background and the slogan ‘Crisps for Snobs’. Created by Ziggurat for Jonathan Crisp.Radio, sponsored by Impulse Live
Winner: Batchelors Supernoodles
The judges went for the Batchelors Supernoodles ‘Super versus Average’ advert for this category, created by Delaney Lund Knox Warren & Partners.Outdoor, sponsored by Primesight
Winner: Pot Noodle
The Pot Noodle Seedy Sanchez campaign, created by HHCL/Red Cell Advertising, soared ahead of the competition to take top prize in the Outdoor Media category.PR, sponsored by Danone
Winner: Somerfield
Somerfield walked away with the Golden Award with its £10m Pound Taste Buds campaign, created by Phipps PR, that aimed to raise the profile of its wine range.National Press sponsored by William Reed Food & Drink Expo
Winner: John West Tuna
Gold in the National Press category went to John West Tuna for its ‘Straight to the Sea’ campaign created by Leo Burnett London for Heinz/John West Foods.recruitment, sponsored by www.GrocerJobs.co.uk
Winner: JD Wetherspoon
The judges were most impressed with JD Wetherspoon’s ‘Resignation Letter’ recruitment promotion created by AND Advertising.Direct Marketing, sponsored by Fds
Winner: Persil Washing Detergent Non-Bio
Persil was the clear winner for its ‘Bump & Bond Mother & Baby Programme’ direct marketing campaign, created by Proximity London for Lever Fabergé.TV & Cinema, sponsored by Pearl & Dean
Winner: Hellmann’s
‘The Big Dollop’ television advertising campaign created by Lowe for Unilever Bestfoods won a Golden GRAMIA for Hellmann’s for this category.Trade Press, sponsored by The Grocer
Winner: Bacardi Breezer
Bacardi Breezer’s colourful ‘See More Of The Flavour’ campaign, created by Mercieca Communications for Bacardi-Martini, was the Golden winner in the Trade Press category.
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