Campina is set to stretch its kids’ flavoured milk brand Yazoo in two new directions next month with the arrival of two products.
It is launching Yazoo Chill milkshakes into chiller cabinets and bringing out the brand’s first yogurt drink.
National advertising will support the strawberry and chocolate flavour Chill newcomers, which will appear first in Tesco stores. They come in 250ml PET bottles and are targeted at children up to the age of 12.
The peach and banana flavour yogurt drink, in a four x 200ml pack, is the first of a range of special editions, with others planned for 2004. The yogurt debutant includes fruit juice, calcium and vitamin B. Although designed to be merchandised in the fridge, it is heat-treated and can be kept at room temperature.
It is launching Yazoo Chill milkshakes into chiller cabinets and bringing out the brand’s first yogurt drink.
National advertising will support the strawberry and chocolate flavour Chill newcomers, which will appear first in Tesco stores. They come in 250ml PET bottles and are targeted at children up to the age of 12.
The peach and banana flavour yogurt drink, in a four x 200ml pack, is the first of a range of special editions, with others planned for 2004. The yogurt debutant includes fruit juice, calcium and vitamin B. Although designed to be merchandised in the fridge, it is heat-treated and can be kept at room temperature.
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