DTC dairy has been through its fair share of ups and downs since its pandemic gold rush. But judging by the performances of some of its leading businesses, it’s currently on an up.

Modern Milkman, for instance, made no secret of its desire to crack the US market when it spoke to The Grocer in May, while Milk & More grew its customer base by more than 30,000 in the first quarter of 2025 alone.

Then there’s Cotteswold Dairy. Its doorstep sales have reached levels last seen during the pandemic. It has so far shifted 39 million glass bottles in 2026 – just 5% shy of the 41 million in 2020. There’s still plenty of time remaining this year for the business to surpass its pandemic high.