The Grocer Top Products 2016

Welcome to The Grocer’s 2016 Top Products Survey, THE definitive guide to the current state of grocery and the market’s prospects in post-Brexit Britain. In partnership with Nielsen, we’ve crunched the numbers on thousands of fmcg’s bestselling products. Below you’ll find analysis of 48 categories, exclusive video profiles, trends analysis and the lowdown on how the weakened pound and commodity fluctuations will affect food & drink prices as Britain heads towards Brexit.

baby & infant

baby food

Babyfood bust up spans from EU to Beijing Video Subscription

15 Dec 2016 | By James Halliwell

It’s been an unpredictable 2016, but Ella’s Kitchen still dominates the babyfood category

bagged snacks

top prods snacks

Bagged snack sharing deals impact value Video Subscription

15 Dec 2016 | By Beth Gault

The familiar narrative of Brits ditching fried potato crisps in favour of alternatives isn’t quite so cut and dried

batteries

batteries

The hard cell: battery price rises on NPD Video Subscription

15 Dec 2016 | By Ellis Hawthorne

Sure, the numbers are flat, but they belie big changes in the batteries market

beer & cider

beer

A blinder for beer as cider brands sour Video Subscription

15 Dec 2016 | By Lisa Riley

Don’t let the fact that food & drink’s fastest falling brand is a lager (Carlsberg, down £73.6m) fool you

biscuits

biscuits

Biscuits take a bashing as sales crumble Video Subscription

15 Dec 2016 | By Amy North

Brits have reined in spend when it comes to biscuits, with £25.5m wiped off category value

bread

sliced white bread

Could Brexit end the era of cheap bread? Video Subscription

15 Dec 2016 | By Daniel Selwood

Prices could be about to change direction, says Warburtons innovation director Darren Littler

butters & spreads

spread margerine

As BSM slides is 'Sprexit' on the cards? Video Subscription

15 Dec 2016 | By Kevin White

It’s time for Sprexit. So said City analysts SocGen in July as they urged Unilever to sell off its struggling spreads

cake

cake

Healthy lines steal a bigger slice of cakes Video Subscription

15 Dec 2016 | By Emma Weinbren

Cake sales have gone soggy. The £30.4m rise we reported a year ago is a distant memory

canned

beans

Range resets crush canned branded sales Video Subscription

15 Dec 2016 | By Kevin White

As canned food’s losses accelerated this year, the sector’s biggest brands piled high and sold cheap

cereals

cereal

Cereals miss out on breakfast's rebirth Video Subscription

15 Dec 2016 | By Daniel Selwood

Breakfast is back! Fewer people are giving their morning meal a miss, we revealed earlier this year

cheese

cheese

Anchor sinks in big cheese spring clean Video Subscription

15 Dec 2016 | By Nick Hughes

Retailers have been swinging the axe at their cheese ranges this past year, creating big winners and even bigger losers

chocolate

chocolate

Brexit and the big fat choccy challenge Video Subscription

15 Dec 2016 | By Beth Gault

There are some big bust-ups bubbling away in confectionery

broken lipstick

Supers drive £68m surge in makeup Video Subscription

15 Dec 2016 | By Beth Gault

If any sector appears out of the reach of Aldi and Lidl, this is it

dairy drinks

milk

Can ethics & health claims rescue milk? Video Subscription

15 Dec 2016 | By Daniel Selwood

The price of milk serves as a barometer for the health of the grocery market, the dairy sector and the wider economy

e-cigs

ecigs

E-cigs surge £30m as new rules looms Video Subscription

15 Dec 2016 | By Ronan Hegarty

The e-cigarette market might not quite be enjoying the stellar growth of a few years ago but it’s up 20%

free-from

pasta

Free-from up as 'lifestylers' clean up diets Video Subscription

15 Dec 2016 | By Beth Gault

A shopper’s decision to dodge dairy, gluten and other potential allergens often has nothing to do with medical need

fresh meat

meat

Meat smoked by low prices & cancer link Video Subscription

15 Dec 2016 | By Carina Perkins

Bacon was dealt a heavy blow by last year’s WHO report linking processed meats to cancer

frozen food

pizza

Frozen goes posh in push to add value Video Subscription

15 Dec 2016 | By Amy North

Looking for a sector that has defied the deflation seen in grocery over the past year?

fruit & veg

tomatoes

Pricier fruit drives £175m fresh growth Video Subscription

15 Dec 2016 | By Carina Perkins

Supermarkets are still piling it high and selling it cheap

deodorant

What a stink! Personal care loses £30m Video Subscription

15 Dec 2016 | By Alec Mattinson

The state of the personal grooming market was very far from sweet smelling in 2016

haircare

hairbrush

Bad hair year as haircare slumps £23m Video Subscription

15 Dec 2016 | By Alec Mattinson

You’d think British locks are losing their lustre. Sales of shampoo, conditioners and styling products have fallen £23.3m

hot beverages

tea coffee

Could Brexit end the age of cheap tea? Video Subscription

15 Dec 2016 | By Amy North

Brexit is brewing trouble for tea brands. While some predict price hikes, others can only see uncertainty in the tea leaves

household goods

household

Aircare the only winner in household Video Subscription

15 Dec 2016 | By Alec Mattinson

Perhaps nowhere has the rise of the discounter stunted value growth more than in the household goods sector

ice cream

ice cream

Ice cream up £32m as Brits go for luxury Video Subscription

15 Dec 2016 | By Megan Tatum

Thanks partly to the twin heatwaves Britain enjoyed this summer, an extra £31.7m of ice cream was shifted

jams & spreads

jam

Nutella takes top spread as Marmite fails Video Subscription

15 Dec 2016 | By Megan Tatum

As unlikely as it seems, this sector has been the scene of grocery’s biggest post Brexit vote bust-up

male grooming

razors

Men fork out £5m less on grooming Video Subscription

15 Dec 2016 | By Alec Mattinson

The decline of metrosexual man and rise of the bearded hipster has intensified pressure

meat snacks

meat pie

As happy as a pig in ...? Pork pastry booms Video Subscription

15 Dec 2016 | By Natalie Brown

Premium savoury pastry players must be as happy as pigs in the proverbial right now

oils

Oils

Brexit and bad harvest hit oil prices Video Subscription

15 Dec 2016 | By Edward Devlin

Much-needed growth has returned to the flagging oils category. But it’s largely been down to inflation

oral care

top prods oral

Oral care all white as sales surge by £7m Video Subscription

15 Dec 2016 | By Alec Mattinson

At last – reason to smile in the struggling personal care sector!…

otc

pills tablets

Nexium gives most relief as OTC sales fall Video Subscription

15 Dec 2016 | By Carolyn Robertson

If you’re looking for relief from all the doom, gloom and deflation, you won’t find much here

paper products

toilet roll

Nappies and loo rolls hit rock bottom Video Subscription

15 Dec 2016 | By Emma Weinbren

It’s truly been a race to the bottom for paper products this past year

petcare

pet food

Petcare's top dogs lose out to posh lines Video Subscription

15 Dec 2016 | By Ellis Hawthorne

Petcare is in the doghouse. The biggest brands have had millions clawed from their sales

rice, noodles, pasta

rice

Pasta panned as rice and noodles rise Video Subscription

15 Dec 2016 | By Edward Devlin

Carbohydrates have become collateral damage for supermarkets

sauces: cooking

cooking sauce spoon

Jarred sauces cool as health concerns rise Video Subscription

15 Dec 2016 | By James Halliwell

Brits are getting saucy. Rather than reaching for a jar of the ready-made stuff, they’re bubbling up a pan from scratch

sauces: table

mustard

Sugar & spice mark table sauce sector Video Subscription

15 Dec 2016 | By Megan Tatum

Brits are showing growing willingness to try out a dollop of something exotic and/or spicy on their plates

sexcare

condoms

Durex stands proud as sex care rises £2m Video Subscription

15 Dec 2016 | By Daniel Selwood

Sex in the supermarkets is all about one brand: Durex, which has a 75% share of condoms, lubes and sex device sales

smoothies & juice

juice soft drink

A rough year for juices but smoothies fly Video Subscription

15 Dec 2016 | By Natalie Brown

Juices and smoothies are looking decidedly green

soft drinks

coke

Coke crashes as sugar back lash grows Video Subscription

15 Dec 2016 | By Natalie Brown

Life has been very tough for fizzy pop purveyors this year

soup

soup

Heinz toils as soup lovers go off the boil Video Subscription

15 Dec 2016 | By Amy North

It would be easy to blame the weather for all of soup’s woes, what with last winter being the third warmest on record 

squash & water

water

Coke makes waves with smartwater Video Subscription

15 Dec 2016 | By Natalie Brown

The clash of the Titans continues in bottled water

spirits & rtds

top prods spirits

Will the litre deal dampen spirits sales? Video Subscription

15 Dec 2016 | By Lisa Riley

Ask any marketer in any big booze supplier and they’ll tell you: growth in spirits is being driven by premium brands

sports nutrition

sports nutrition supplements

Sports food & drink nears £100m mark Video Subscription

15 Dec 2016 | By Natalie Brown

Sports nutrition is in the midst of an identity crisis, no longer the sole preserve of pumped up gym bros

sugar

sugar gum

Can sugarless sweets really rescue candy? Video Subscription

15 Dec 2016 | By Beth Gault

Supermarket sweet sales have fallen £18.5m, with 32.4 million fewer packs sold in the past year

tobacco

Tobacco

Smokers cut spend as new rules come in Video Subscription

15 Dec 2016 | By Ronan Hegarty

The biggest changes to ever hit the tobacco market in the UK are in full swing…

wine

wine

Could Brexit backfire for fizz drinkers? Video Subscription

15 Dec 2016 | By Lisa Riley

Boris Johnson says Italy will flog less Prosecco in Britain if no tariff-free trade is thrashed out between the two countries

yoghurts

yoghurt

Yoghurt loses 200m litres in sugar war Video Subscription

15 Dec 2016 | By Kevin White

Things have soured in yoghurts in the past year, as the amount of sugar many products contain has come under growing scrutiny

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