A new brand of premium water filter jugs is launching in the UK next month.

Owner Verbatim - which sells blank media including DVDs in the UK - claimed the Cleansui jugs offered “a superior level of microfiltration”.

The newcomer would provide an alternative to bottled water and other water filter jug brands,the company claimed.

The jugs are available in standard (rsp: £37.99) and large (rsp: £41.99).