All Trends articles
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Category ReportThe cage conundrum: trends in eggs 2026
Demand for free-range eggs is up and a UK cage ban looms – but Ukrainian egg imports cast doubt on the government’s commitment to welfare
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Analysis & FeaturesCan caffeine pouches crack the UK?
Fuelled by social media sales, caffeine pouches are growing fast. Are they the next big energy trend or a health risk?
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Comment & OpinionGLP-1s will reshape food systems - but it’s all guesswork
No one wants to talk about the huge limitations in our knowledge of how GLP-1 agonists are likely to impact food choice, says Anthony Warner, development chef at New Food Innovation
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Comment & OpinionFmcg needs to catch up as consumers go gaga for gut health
The UK digestive health supplements market generated a revenue of $466.4m in 2024 and is expected to reach $846.3m by 2033
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Comment & OpinionVeganuary veil misses the bigger health opportunity
If the goal is to build lasting, healthy habits across the nation, we may need to move beyond binary choices and restrictive labels, says Harvey Choat, MD at Nexus PR
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NewsNearly one in four adults avoiding booze, NHS survey shows
Across all age cohorts, some 24% of adults surveyed said they had not drunk alcohol in the previous year
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Category ReportLonger lasting laundry: trends in household cleaning 2026
Today’s shoppers expect more from their detergent than simple stain removal. They want trendy scents and gentler products to make sure their clothes last
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Category ReportThe new roll models: trends in household paper products 2026
Eco loo rolls are flying in the supers as big brands’ sales go down the pan. Who are these challengers and how are they different?
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new how-to guide on understanding how LHF regs could shape your ad strategy.
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NewsShoppers cut back on booze amid affordability fears, data shows
Just over one in five (22%) of consumers are cutting back to support health and fitness goals
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Comment & OpinionWhat’s in a name? Why the vegan vs plant-based label matters
The problem for consumers is that there is no widely agreed definition for ‘plant-based’ in the same way that there is for ‘vegan’, says Alexander Huntley, research and impact manager at The Vegan Society
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NewsM&S stresses need to eat more fibre while pushing Eat Well range
M&S Food MD Alex Freudmann today joined a roundtable with 13 MPs to present the report, called Bridging Britain’s Fibre Gap
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Comment & OpinionMatcha’s gone mainstream: fmcg trends that will define 2026
says Adrian Teixeira-Porrescas, senior art director at Chuck Studios
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Range PreviewM&S goes pistachio crazy in Easter range 2026
M&S is banking on the Dubai chocolate trend with pistachio flavours running through much of its new Easter lineup
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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Promotional FeaturesHow the air fryer revolution is powering flavour exploration and category growth
At this time of year, most of the nation wants to eat healthier while saving time and money, so it’s an ideal moment to celebrate one of the most popular and efficient meal time hacks – the air fryer.
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NewsA fifth of Brits taking part in Veganuary
Twenty-four to 34-year-olds were most likely to take part in Veganuary
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Comment & OpinionConsumer anxiety around ‘food villains’ is only getting worse
Mintel research shows 56% of adults worry about exposure to microplastics from food packaging, and long-held concerns about villainous ingredients have morphed into a fear of ultra-processed foods (UPFs), says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Category ReportThe hunt for growth: Easter trends 2026
Less chocolate was sold last Easter despite more deals. What went wrong – and will this year’s earlier holiday make any difference?