Inspiring the convenience community
Compassion in World Farming has lodged a complaint with the Advertising Standards Authority against Bpex s latest pork campaign. The animal-welfare group said the Pork Not Porkies adverts, currently seen on billboards around the UK, misled consumers over the welfare standards adhered to by Red Tractor producers.
Asda has won the latest round in an increasingly bitter battle with rivals over its controversial Price Guarantee. The Advertising Standards Authority today threw out a complaint suggesting that a television advert pushing the supermarket s pledge to be 10% cheaper than its rivals was misleading.
Tesco has moved swiftly to defend its latest price pledge after shoppers threatened on online forums to report the retailer to the Advertising Standards Authority.
Tesco kicked off a counter-offensive to Asda's 10% Price Guarantee last...
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