All Marketing articles
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NewsWaitrose signs up Will Hughes for Food Lovers Uncut YouTube series
Food Lovers Uncut is a new long-form content series, hosted by food influencer Will Hughes – better known as What Willy Cook
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NewsGrind rapped over ‘misleading’ coffee pods advert after Nestlé complaint
The ad compared prices ‘per month’ but did not make the basis of the comparison between brands clear, the ASA said
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NewsThe Jolly Hog launches Colman’s and Marmite sausages
The range ‘reinvents familiar favourites for a new generation’ to deliver ‘unmistakably British tastes’ and capture new shoppers
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NewsCadbury revamps &More range, adding Biscoff spread chocolate bar
Cadbury &More Biscoff has a Biscoff spread centre, topped with Biscoff biscuit chunks
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NewsAldi marketing director leaves after two and a half years
Departing Kyrsten Halley is succesded by Kristin Sonfield, who will lead Aldi’s marketing team alongside Laura Conlon
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NewsMcDonald’s UK champions young employees in brand campaign
Filmed documentary-style, the campaign features real crew members filmed in their own restaurants
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Promotional FeaturesStay still, fall behind: Why food and drink must keep one eye on the future
The UK food and drink sector walks a continual tightrope between day-to-day operational demands and preparing for what the future holds. So, how can manufacturers and retailers balance their time strategically and successfully?
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Comment & OpinionYorkshire Tea addresses question of when to go for Gold
A new celeb-free pair of ads address a question Yorkshire Tea drinkers might have
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Comment & OpinionWe should all have beef with the EU plant-based labelling decision
We have all been deemed too daft to differentiate between a plant-based ‘steak’ or ‘drumstick’ and one that was cut from the carcass of a cow or chicken, says Karen Spinner, sales & marketing manager at The Vegan Trademark
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Comment & OpinionWhy Nesta’s ‘sinister’ junk food ads panic doesn’t stack up
Having been hit with a raft of restrictions, brands are reasonably shifting spend to channels not covered by the legislation. It’s less sinister, more perfectly sensible
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NewsPeperami teams up with Doritos to launch BBQ Sweet Tang stick
The launch will be supported by a £3.5m media campaign
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NewsOatly gives away ‘illegal’ merchandise after UK Supreme Court ruling
The oat drink company said it would be retiring the slogan altogether and giving out ‘contraband’ merchandise to passers-by
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News‘Just real food’ ad ban decision ‘disgraceful misuse of regulatory power’ claims Zoe
The ASA has stood firm in its decision, which Zoe co-founder Professor Tim Spector called ‘patronising’ and ‘absurd’
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Comment & OpinionOatly ruling exposes a bigger challenge for plant-based brands
The challenge now is that although plant-based is no longer bought purely as a dairy substitute, much of the category is still marketed through dairy language and cues, says Steve Wildish, founder of Wildish & Co
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NewsLasered limes launched to solve Corona drinkers’ ‘common dilemma’
The markings – dubbed ‘fruit tattoos’ – show the ‘precise visual lines’ for consumers to slice along so their lime wedge that ‘fits perfectly’ into any Corona bottle or can
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NewsPlenish rolls out ingredient-led rebrand and ‘biggest ever’ campaign
It comes with Plenish having outpaced broader category growth in juice shots
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NewsIGD warns new junk food model will delay mandatory reporting plans
IGD said it feared pushing ahead with the changes could delay Streeting’s plans to bring in mandatory reporting as part of his 10-year NHS plan
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Comment & OpinionTesco man lives through nightmare question session
Britain’s biggest retailer is weaponising a well-worn question
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NewsBacardí & Coca-Cola extend partnership with spiced rum RTD
The NPD will be supported by an on‑pack promotion
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Analysis & FeaturesMeet the fab, female, foodie founder duos
This International Women’s Day, we meet five fab female founder duos who are working together to transform grocery and ‘build a fempire’