JJ foodservice new truck

Source: JJ Foodservice

It attributed its growth to the reopening of the hospitality sector and the retention of new consumers

JJ Foodservice has reported a 22.5% jump in sales to £270m for the year ending 31 March 2022.

The foodservice wholesaler attributed its growth to the reopening of the hospitality sector following the pandemic and the retention of new consumers.

It also pointed to an increase in JJ own brand sales as being a driving factor. During the financial year ending, 36% of total sales came from JJ own brand products, which equates to an increase of 20% on the previous year.

Popular own brand lines included Super Crisp chips, Letsdough bakery and Vivat water.

The wholesaler said it was working closely with suppliers to maintain stock levels, despite supply chain disruptions, which helped to keep product availability at 98.7%.

“Our customers have recognised the savings they can make by shopping own brand,” said JJ Foodservice chief finance officer Edward Lanham. 

“We have more than 600 private label products, which offer high-quality, great-value alternatives to many leading brands.”