Wilkinson, the hardware store that is offering an increasing amount of grocery, is trialling a make-over of its image. The new look, which has been installed in stores in Walton-on-Thames, Leicester and Sheffield, includes a refreshed logo reading ‘Wilkinson The Home of Family Value’ and revamped store fittings.

“Our customers have told us they love our products and the value we consistently offer, but our branding could be more reflective of our contemporary ranges,” said Fiona Gunn, Wilkinson’s head of marketing. “This new look will bring us up-to-date.”

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