Pricecheck has announced a series of exclusive partnerships with more than 10 brands as it looks to strengthen its distribution offering.
The wholesaler said it had agreed partnerships with brands including W7 cosmetics, Interlude sanitary care, and Enjoy Chocolate.
It also said it had enhanced its existing agreements with Astonish and Malibu suncare.
The partnerships will see Pricecheck retain exclusivity with some brands in specific countries or channels.
Whilst in other cases, the distributor will recieve sole exclusivity.
The news comes as turnover accrued through brand distribution partnerships increased 37% when compared with the same period last year.
“What excites us most about partnering with new brands is not just providing a simpler cost-effective solution for customers on existing transfer business,” said Pricecheck commercial director Darren Goldney. “It’s also having the capabilities to take brands on a journey from realising their potential in a certain area to becoming a significant player. Through working together, we can help increase sales for our brand partners, reaching new and untapped market potential.
“Building our people and systems has been key, whether it’s improving insight capability, developing a dedicated e-commerce team, or launching our training academy programme. In doing so, we aim to retain those all-important brand and customer connections through a cost-efficient, consolidated route.”
In November, Pricecheck became Church & Dwight’s UK-exclusive partner across wholesale, convenience and selected key accounts.
The business said it saw brand partnerships as a key driver of growth.
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