Ibiza Ice is having a second stab at succeeding in the UK after a trial launch in 2009 as an RTD.
The overhauled Ibiza Ice, which features a new recipe and look and is being relaunched as a sparkling fruit wine cocktail, comes in a lychee, lime & melon White Isle variant alongside pomegranate-flavoured Sunset (rsp: £1.99 - £2.49/330ml).
Pitched as a healthier alternative to flavoured cider and wine, each drink contains 60 or less calories per 100ml, with all ingredients declared on the bottle to “ensure transparency”.
The duo was a “completely new proposition” to the original brand, owner and founder of Brand Relations, Richard Horwell told The Grocer.
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