Dhamecha has added a host of new features to its app aimed at improving customer experience in its depots.
Customers can now use the app to locate products within depot and search for product codes. Customers can also scan their trollies as they arrive, assigning them to a customer ID so they can keep track of their total number of trollies, avoiding leaving part of an order behind.
Additionally, the app informs retailers of new promotional offers and branch opening times.
The cash & carry operator said the system was a proprietary product being developed by its in-house team and was currently in beta version. It has been trialled in the Birmingham and Wembley depots for the past eight weeks. If successful, it is expected the tech will receive a wider rollout in the next six months.
Dhamecha said it was looking to get feedback from customers on the new measures before deciding to implement them permanently.
“We are trailling a lot of small initiatives in order to enhance the customer experience when they’re in the branch,” said CEO Pradip Dhamecha.
“Nothing is completely finalised, some features may be rolled out completely and others we may discard. It’s about working out what is going to be useful for the customer.”
It comes as Dhamecha completed its acquisition of Hyperama’s West Bromwich and Nottingham depots last Thursday. The sites are currently closed for refurbishment and will reopen in the coming months.
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